CRM Strategy Lead
2 days ago
Are you a skilled professional looking for a challenging opportunity to lead CRM strategies and drive audience growth, engagement, and retention efforts?
We are seeking an experienced CRM Strategy Lead to join our team at Salt Digital Recruitment. As a key member of our client's organization, you will be responsible for leading the development and implementation of CRM strategies that drive business growth and customer satisfaction.
The ideal candidate will have proven experience in CRM roles within editorial or content-focused organizations and hands-on experience migrating between email platforms. They will also possess in-depth knowledge of industry best practices, including GDPR compliance, user experience (UX), and email deliverability.
Key Responsibilities:
- Develop and implement comprehensive CRM strategies that align with business objectives.
- Leverage CRM systems to improve customer segmentation and personalise campaigns to drive higher engagement, website traffic, and returning user activity.
- Oversee the complete lifecycle of email campaigns, including copywriting, content creation, setup, scheduling, and testing.
- Continuously review and refine automation workflows to enhance performance, identifying opportunities for new flows that improve key metrics.
- Monitor and analyse campaign performance metrics (e.g., open rates, click-through rates, and deliverability) to best inform strategies and enhance outcomes.
Salary Information:
We offer a competitive salary of £240.00 per day, based on experience and location.
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