Strategic Enterprise Marketing Manager
7 days ago
About the Role
We are seeking an experienced Strategic Enterprise Marketing Manager to join our Global B2B Marketing team at AirTree Ventures Pty. This role will be focused on developing and executing field marketing strategies that align with company goals and drive demand generation in lockstep with Regional Sales leadership.
Responsibilities
- Analyze local market trends, customer insights, and competitive landscape to inform regional marketing plans.
- Define the Field Marketing strategy and calendar for the EMEA region.
- Plan and manage regional marketing campaigns, including events, webinars, executive experiences, and regional account-based marketing (ABM) initiatives, in collaboration with the central marketing team.
- Optimize marketing campaigns based on performance data to ensure high ROI and continuous improvement.
- Ensure consistency in Canva's enterprise messaging, positioning, and branding across all regional activities.
- Work with the global Experiential team to execute event branding and creative activations.
- Analyze the effectiveness of field marketing campaigns and report regularly on progress against company and campaign goals.
- Use data-driven insights to continuously refine and optimize regional marketing strategies.
Requirements
- You have experience in marketing tools like Splash, Salesforce, and BI reporting tools.
- You have proven success in managing field marketing programs and relationships with large enterprise sales organizations.
- You possess strong project management, time management, and execution skills.
- You have experience partnering with creative and content teams to ideate, optimize, and develop creatives relevant to Enterprise audiences across multiple markets.
- You have worked in cross-functional matrix structures, contributing to the execution of integrated campaigns or field marketing.
- You possess a strong desire to execute, drive impact, and demonstrate urgency with projects big and small.
What We Offer
- A competitive salary range: $120,000 - $180,000 per annum, depending on experience.
- Inclusive parental leave policy that supports all parents & carers.
- An annual Vibe & Thrive allowance to support your wellbeing, social connection, office setup & more.
- Flexible leave options that empower you to be a force for good, take time to recharge and support you personally.
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