Strategic Marketing Lead for Enterprise Solutions

4 weeks ago


London, Greater London, United Kingdom Tink Full time

As the Enterprise Marketing Manager, you will be responsible for driving awareness and engagement with decision-makers in the payments industry across Europe. Your primary goal will be to help this audience understand the benefits of open banking and how Tink can assist them in achieving their business objectives.

Key Responsibilities

You will work collaboratively with sales leaders in the payment & platform vertical to acquire strategic priority customers and lead marketing activities that build relationships, drive leads, and expand awareness of Tink across the payments industry.

Additionally, you will work closely with other teams internally to coordinate bespoke ABM activities towards the highest priority enterprise and strategic prospects, as well as follow up on performance. Your primary KPI will be signed revenue.

Requirements

  • Experience within B2B Marketing for strategic and enterprise customers/prospects
  • Strong knowledge of the payments industry and the different needs and buying journeys of both merchants and PSPs
  • Ability to actively drive and gather new ideas for ABM programs, from planning to execution and evaluation
  • Good understanding of content marketing for events, webinars, or podcasts
  • Great collaboration skills, both within and outside marketing
  • As a person, you like to be visible and have a lot of drive
  • Extra plus if you can speak German, but it's not a must


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