Marketing Strategy Leader

2 days ago


StainesuponThames, Surrey, United Kingdom ADP Full time

Marketing Magic at ADP

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We're on the hunt for a talented Product Marketing Manager to bring their expertise to our ESI Marketing team As a key player, you'll help develop and execute marketing strategies that drive product adoption and build brand equity.

About the Job:

  • You'll define product positioning, identify key benefits and features, and create compelling messaging that resonates with our target audience.
  • You'll collaborate with cross-functional teams to ensure consistent messaging across all channels and analyze performance of product marketing assets to optimize future strategies.
  • You'll work closely with regional sales and customer success teams to identify customer use cases and capture them into compelling content.

Requirements:

  • Bachelor's degree in marketing, business, computer science, or a related field; MBA or Master Degree preferred but not essential.
  • Minimum 7 years of experience in product marketing and/or product management in an enterprise B2B or SaaS environment.
  • Experience in HCM is a key competency.
  • Strong understanding of product marketing principles and tactics, including market research, segmentation, positioning, messaging, and branding.
  • Excellent communication and analytical skills, with ability to articulate a product value proposition and create compelling messaging that resonates with the target audience.

What We Offer:

  • A highly competitive salary of $80,000 - $110,000 per year, depending on experience.
  • Realistic KPIs and excellent support teams.
  • Leading tools and infrastructure, including Salesforce, Microsoft 365, Tableau, Google Analytics, Workfront, and LinkedIn.
  • The backing of a leading global brand behind you, with coaching and mentoring to help you progress your career from day one.
  • Flexible benefits program and opportunities for growth and professional development.


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