Product Marketing Expert

3 weeks ago


StainesuponThames, Surrey, United Kingdom ADP Full time

ADP: A Global Leader in Human Capital Management

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We are seeking a highly skilled Product Marketing Manager to join our team in the UK, IE, NL, SA region. As a key member of our ESI Marketing team, you will play a critical role in ensuring the success of our products and services by developing and executing effective marketing strategies that drive product adoption and contribute to building brand equity.

The successful candidate will demonstrate a strong combination of education, marketing expertise, product knowledge, communication skills, analytical skills, collaboration skills, creativity, and project management skills with a focus on Human Capital Management domain.

Key Responsibilities:

  • Define the product positioning based on market research and identify the key benefits and features of the product that resonate with the target audience.
  • Develop compelling messaging that communicates the product's value proposition to the target audience and create content such as product videos, demos, whitepapers, and case studies.
  • Collaborate with cross-functional teams, including product development, product managers, sales teams, and designers, to ensure consistent messaging across all channels.
  • Analyze performance of product marketing assets and use data insights to optimize future product marketing strategies.
  • Work with regional sales and customer success teams to identify customer use cases and capture these into compelling content.

Requirements:

  • Bachelor's degree in marketing, business, computer science, or a related field; MBA or Master Degree preferred but not essential.
  • Minimum 7 years of experience in product marketing and/or product management in an enterprise B2B or SaaS environment.
  • Experience in HCM is a key competency.
  • Strong understanding of product marketing principles and tactics, including market research, segmentation, positioning, messaging, and branding.
  • Excellent communication and analytical skills, with ability to articulate a product value proposition and create compelling messaging that resonates with the target audience.

What We Offer:

  • A highly competitive salary of $80,000 - $110,000 per year, depending on experience.
  • Realistic KPIs and excellent support teams.
  • Leading tools and infrastructure, including Salesforce, Microsoft 365, Tableau, Google Analytics, Workfront, and LinkedIn.
  • The backing of a leading global brand behind you, with coaching and mentoring to help you progress your career from day one.
  • Flexible benefits program and opportunities for growth and professional development.


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