Marketing Lead

2 days ago


StainesuponThames, Surrey, United Kingdom ADP Full time
About the Role

As a Product Marketing Manager at ADP, you will play a critical role in driving product adoption and building brand equity. You will be responsible for developing and executing effective marketing strategies that resonate with our target audience.

You will work closely with cross-functional teams to ensure consistent product messaging across all channels. Your goal will be to create sales enablement materials and train sales teams to effectively sell our products.

Key Responsibilities:
  • Define product positioning based on market research and develop compelling messaging that communicates the product's value proposition.
  • Leverage data insights to optimize future product marketing strategies and monitor key performance indicators such as product adoption, revenue, and customer feedback.

We are seeking a highly experienced product marketer with a strong understanding of product marketing principles and tactics, including market research, segmentation, positioning, messaging, and branding.



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