Digital Marketing Director
1 day ago
About the Role
We are seeking a highly skilled Digital Marketing Manager to join our team at ADP. The successful candidate will be responsible for building and owning the digital go-to-market strategy and managing paid media performance for our mid-market and enterprise segments.
The ideal candidate will have 5+ years of experience in building digital strategies and running or managing paid media activation, including SEM/PPC, Paid Social, etc. They will also have international business experience and campaign activation is a big advantage.
Key responsibilities include:
- Building a digital strategy that delivers on our lead generation targets across our global markets and builds long-term, sustainable demand generation.
- Management of the performance media budget to effectively balance ROI across a blend of appropriate and effective channels.
- Taking a test-and-learn approach to paid media management across channels, campaigns, content, and destinations.
- Monitoring and reporting on the performance of key channels at a platform level as well as performance through the marketing funnel.
What You'll Need
To succeed in this role, you will need:
- A strong understanding of performance marketing channel selection and activation.
- Demonstrable experience of using paid media to drive improvements in lead conversion and sales opportunities.
- Experience working on cost per lead initiatives/affiliate programmes and connecting lead gen activity to broader marketing activation and sales follow-up.
- A proven track record of managing multiple projects on tight deadlines and driving meaningful results.
Benefits
As a valued member of our team, you can expect:
- A competitive salary range of $80,000 - $110,000 per annum.
- A comprehensive benefits package including medical, dental, and vision insurance.
- A generous 401(k) matching program.
- Ongoing training and development opportunities.
Location
This role is based in [location] with flexibility to work from home.
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