Digital Marketing Director

1 day ago


StainesuponThames, Surrey, United Kingdom ADP Full time

About the Role

We are seeking a highly skilled Digital Marketing Manager to join our team at ADP. The successful candidate will be responsible for building and owning the digital go-to-market strategy and managing paid media performance for our mid-market and enterprise segments.

The ideal candidate will have 5+ years of experience in building digital strategies and running or managing paid media activation, including SEM/PPC, Paid Social, etc. They will also have international business experience and campaign activation is a big advantage.

Key responsibilities include:

  • Building a digital strategy that delivers on our lead generation targets across our global markets and builds long-term, sustainable demand generation.
  • Management of the performance media budget to effectively balance ROI across a blend of appropriate and effective channels.
  • Taking a test-and-learn approach to paid media management across channels, campaigns, content, and destinations.
  • Monitoring and reporting on the performance of key channels at a platform level as well as performance through the marketing funnel.

What You'll Need

To succeed in this role, you will need:

  • A strong understanding of performance marketing channel selection and activation.
  • Demonstrable experience of using paid media to drive improvements in lead conversion and sales opportunities.
  • Experience working on cost per lead initiatives/affiliate programmes and connecting lead gen activity to broader marketing activation and sales follow-up.
  • A proven track record of managing multiple projects on tight deadlines and driving meaningful results.

Benefits

As a valued member of our team, you can expect:

  • A competitive salary range of $80,000 - $110,000 per annum.
  • A comprehensive benefits package including medical, dental, and vision insurance.
  • A generous 401(k) matching program.
  • Ongoing training and development opportunities.

Location

This role is based in [location] with flexibility to work from home.



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