Global Advertising and Sponsorships Manager
7 days ago
We are seeking an exceptional individual to join our team as a Global Advertising and Sponsorships Manager. This role will be responsible for driving the execution of our EMEA activities across UK, Germany, and France.
Key Responsibilities:
- Support complex, cross-channel media campaigns in EMEA that deliver on business goals and KPIs, including offline and online tactics, from TV to events.
- Manage brand awareness campaigns, building and generating tracking IDs, understanding user journeys, creative and audience mapping to tactics and channels, and proper tagging based on the specific KPIs and measurement framework for campaign effectiveness and performance.
- Manage key sponsorship activations in the sport category, with projects varying from event coordination, content development, and merchandising project management.
- Partner with ad operation teams (internal and external) to ensure flawless launch across programmatic, direct, social, and strategic media partners.
- Project management of custom content with key media content partners and agency(ies) of record, from kick-off, execution, launch, and post-campaign reporting.
- Support development and refinement of cross-functional processes, ensuring project timelines are met, and managing team assets, files, and providing regular project status updates.
- Maintain a regular cadence of media partner executive summaries to share with internal teams.
- Collaborate across the Global Brand Media & Sponsorships team to manage annual budget, maintain detailed channel forecasts, proactively manage deadlines and reporting requirements, and continuously update the budget trackers.
Qualifications:
- Proven ability in managing cross-channel media programs to increase awareness of tech brands.
- 5-6+ years of overall relevant experience with some focus in B2B brand media strategy and planning, inclusive of executing channel programs in key channels such as display, social, programmatic, digital video (OTT, CTV, OLV etc.), linear TV, OOH, sports and entertainment sponsorships, and branded/sponsored thought-leadership content with leading B2B media brands and franchises.
- Experience managing large +1M budgets, from planning, forecasting, pacing, and actualization.
- Deep experience and understanding of standard media metrics and KPIs used to measure digital campaigns and offline channels and understanding the impact channels have against awareness goals.
- Understanding of ad operations, media reporting processes, media QA, media platform pixels, IAS, and UTMs. Adobe analytics and Google analytics would be an added bonus.
- Understanding of ad technology ecosystem and concepts such as ad serving, bidding platforms, ad fraud and viewability, DSPs and SSPs.
- A passion for metrics and data to influence decisions;
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