Advertising and Sponsorships Manager
2 months ago
Servicenow is a global market leader, bringing innovative AI-enhanced technology to over 8,100 customers, including 85% of the Fortune 500.
Job ResponsibilitiesThe Advertising and Sponsorships Manager will be responsible for driving the execution of our EMEA activities across UK, Germany, and France.
- Support complex cross-channel media campaigns in EMEA that deliver on business goals and KPIs. Channels include both offline and online tactics, from TV to events.
- Manage brand awareness campaigns set-up from building and generating tracking IDs, understanding user journeys, creative and audience mapping to tactics and channels, and proper tagging based on the specific KPIs and measurement framework for campaign effectiveness and performance;
- Manage key sponsorship activations in sport category, with projects varying from event coordination, content development, and merchandising project management.
To be successful in this role, you have:
- Proven ability in managing cross-channel media programs to increase awareness of tech brands.
- 5-6+ years of overall relevant experience with some focus in B2B brand media strategy and planning, inclusive of executing channel programs in key channels such as display, social, programmatic, digital video (OTT, CTV, OLV etc.), linear TV, OOH, sports and entertainment sponsorships, and branded/sponsored thought-leadership content with leading B2B media brands and franchises.
- Experience managing large +$150k budgets, from planning, forecasting, pacing, and actualization.
We offer a competitive salary range of $120-$180k per year, plus benefits and opportunities for career growth and professional development.
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