Digital Media Strategist

5 days ago


Bristol, Bristol, United Kingdom Hybrid Full time
About the Role

We are seeking a highly skilled Digital Media Strategist to join our team at Hybrid, a multi-award winning global media agency. As a key member of our Digital team, you will be responsible for developing and executing cutting-edge digital campaigns for our esteemed Higher Education clients.

Key Responsibilities
  • Campaign Strategy and Execution
    • Develop and execute digital campaigns from conception to launch, utilizing Google Tag Manager (GTM) and GA4 for effective campaign tracking and measurement.
    • Collaborate cross-departmentally to align campaign strategies with overall marketing goals.
    • Provide detailed client reports and ongoing actionable insights into campaign performance.
  • Paid Media Channels
    • Manage campaigns across meta channels, including Snapchat, TikTok, and DV360.
    • Oversee day-to-day execution of paid media activities.
  • Budget Management
    • Manage the overall budget for paid media initiatives.
    • Conduct in-depth keyword research, ad grouping, and audience targeting.
  • Industry Knowledge
    • Stay informed about industry best practices and new technologies.
Requirements
  • Prior experience in a Paid Media Manager role, or a Senior Paid Media Executive with a few years experience ready to take the next step up.
  • Technical knowledge and experience with paid social campaigns on Meta Ads.
  • Tracking and reporting experience with Google Analytics and Google Tag Manager.
  • Good communication skills - comfortable presenting to clients, colleagues and large groups.
  • Experience working in an agency environment is preferable but not essential.
  • Experience running activity across Programmatic networks not essential but preferred.
What We Offer
  • £25 monthly contribution to your physical health costs (e.g. gym membership).
  • Paid training for career accreditations.
  • Internal mobility options and established career paths.
  • Team rewards, incentives (early Friday finish) & away days.
  • Friday drinks, office away days and Summer/Winter Parties.
  • Free fruit and a free weekly breakfast on Wednesdays.
  • Cycle to work scheme.
  • Hybrid working in Bristol.


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