Lead Digital Media Strategist

3 weeks ago

Bristol, Bristol, United Kingdom Hybrid Full time

Location: Bristol, hybrid (3 days in, 2 days from home)

Job Type: Permanent position, full time

Package: £45,000- £50,000 DOE

Are you a seasoned Digital Media Strategist eager to contribute to a dynamic team? Look no further. Following our ongoing successful expansion, Hybrid's Digital division is seeking a Lead Digital Media Strategist. In this role, you will spearhead the optimization of paid search, social, and programmatic initiatives. This position offers unparalleled career advancement opportunities and the chance to delve into areas you wish to enhance. Are you ready to make a significant impact?

About Hybrid: Hybrid is a globally recognized, award-winning media agency with a strong presence in various international markets. We excel in delivering top-tier media, creative, content, and research services to prominent Higher Education institutions worldwide. Our profound understanding of demographic trends, combined with our creative and media expertise, enables us to craft tailored advertising solutions that engage audiences and drive actionable results for our clients.

The Opportunity: You will manage extensive campaigns across Paid Search, Paid Social, and Programmatic for our prestigious Higher Education clients.

Whether you are a versatile expert or a specialist, we welcome your unique skills. If you are interested in client-facing roles, that opportunity is also available.

Daily Responsibilities:

Campaign Strategy and Execution

  • Design, implement, and refine innovative digital campaigns from inception to launch.
  • Collaborate across departments to ensure campaign strategies align with overarching marketing objectives.
  • Deliver comprehensive client reports and actionable insights regarding campaign performance.

Paid Media Channels

  • Leverage Google Tag Manager (GTM) and GA4 for precise campaign tracking and evaluation.
  • Oversee campaigns across various platforms, including Snapchat, TikTok, and DV360.
  • Manage the daily execution of paid media initiatives.

Budget Management

  • Oversee the overall budget for paid media projects.
  • Conduct thorough keyword research, ad grouping, and audience targeting.

Industry Knowledge

  • Remain updated on industry best practices and emerging technologies.

Qualifications:

  • Experience in an agency setting is preferred but not mandatory.
  • Prior experience in a Senior Digital Media role, or a Digital Media Manager ready to advance.
  • Extensive technical knowledge and experience with paid social campaigns on Meta Ads, along with familiarity with LinkedIn Ads, TikTok Ads Manager, Snapchat, and YouTube.
  • Strong tracking and reporting experience with Google Analytics and Google Tag Manager.
  • Exceptional communication skills, comfortable presenting to clients and large groups.
  • Experience with Programmatic networks is a plus but not required.

Benefits:

  • Monthly contribution towards physical health expenses (e.g., gym membership).
  • Paid training for professional accreditations.
  • Opportunities for internal mobility and established career paths.
  • Team rewards, incentives (early Friday finish), and team-building events.
  • Social gatherings and seasonal parties.
  • Complimentary fruit and a weekly breakfast.
  • Cycle to work scheme.
  • Hybrid working model in Bristol.

We encourage applications from candidates who may not meet every single requirement. We are committed to fostering a diverse and inclusive environment.

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