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Digital Marketing Strategist

2 months ago

Bristol, Bristol, United Kingdom Pretty Pragmatic Full time £38,000 - £45,000
About the Role

We're seeking a highly skilled Senior Marketing Strategist to join our team at Pretty Pragmatic. As a key member of our team, you'll be responsible for providing strategic direction to our clients, advising on communication plans, and discovering new marketing opportunities.

Key Responsibilities
  • Provide strategic direction for digital projects, including website builds and integrated digital ad campaigns.
  • Plan and execute impactful ad campaigns on social and search channels, with ongoing optimization and incremental updates to maximize campaign effectiveness.
  • Brief and work closely with our creative team on content and campaign development to create high-quality creative outputs.
  • Use data from tools like Google Analytics and SEMRush to provide insights and inform marketing opportunities and future activity.
  • Create marketing and content calendars and plans for clients, utilizing industry best practices to assist clients in reaching their strategic and commercial objectives.
  • Budget planning, monitoring, and management for agency projects and media campaigns.
  • Report and provide strategic recommendations to improve business performance, including quick wins and long-term game-changing campaigns.
Requirements
  • Experience in an in-house marketing role covering a breadth of digital activity, including content plans, campaign development, paid search, social, and SEO.
  • Hands-on marketing strategist experience working agency-side, dealing with a range of digital channels.
  • Confident presenter, able to chat through proposals and plans.
About Us

Pretty Pragmatic is a marketing agency that combines creative flair with deep digital know-how. We help our clients win over their audiences with charismatic content, outstanding sites, beautiful brands, compelling campaigns, and super search visibility.

We're a team that values collaboration and mutual support. We offer a range of benefits, including 25 days holiday, birthday off, and an annual training allowance. We're based in Bristol and work from our lovely studio space in The Paintworks at least three days a week.