Lead Marketing Strategist

4 weeks ago

Bristol, Bristol, United Kingdom Pretty Pragmatic Full time

Position Overview:

We are seeking a Senior Marketing Strategist to enhance our operations at Pretty Pragmatic.

If you possess a natural curiosity and a passion for uncovering valuable insights while actively engaging in the strategic direction of client businesses, this role may be an excellent fit for you.

Below is an overview of the position. If it resonates with your professional aspirations, we encourage you to submit your CV along with a brief explanation of your suitability for the role.

Salary: £38,000-45,000 per annum

Key Responsibilities:

  • Formulating strategic initiatives for client campaign efforts.
  • Offering strategic guidance for digital projects, encompassing website development and integrated digital advertising campaigns.
  • Delivering presentations of campaign concepts and strategic plans to senior clients and stakeholders.
  • Designing and executing impactful advertising campaigns across social media and search platforms, including ongoing optimization and incremental adjustments to enhance campaign performance.
  • Collaborating closely with the creative team to brief and develop content and campaigns that yield exceptional creative results.
  • Leveraging data from tools such as Google Analytics and SEMRush to extract insights and identify marketing opportunities for future initiatives.
  • Creating comprehensive marketing and content calendars and plans for clients, employing industry best practices to help them achieve their strategic and commercial goals.
  • Managing budget planning, monitoring, and oversight for agency projects and media campaigns.
  • Providing reporting and strategic recommendations aimed at enhancing business performance, whether through immediate improvements or transformative long-term campaigns.

Ideal Candidate Profile:

The ideal candidate will have substantial experience in either an in-house marketing role that encompasses a wide range of digital activities—from content planning and campaign development to paid search, social media, and SEO—or as a hands-on marketing strategist in an agency setting, accustomed to managing various digital channels.

Key attributes that will contribute to your success in this role include:

  • Proactive Approach: You thrive in an agency environment known for its dynamic execution, and you are comfortable taking initiative to bring great ideas to fruition.
  • Analytical Mindset: You enjoy uncovering insightful details that can inform your recommendations.
  • Curiosity: You have a strong desire to learn and grow continuously.
  • Effective Communicator: You are confident in presenting proposals and strategic plans.
  • Collaborative Spirit: You enjoy brainstorming and refining ideas with team members and clients.
  • Positive Attitude: You believe in enjoying your work and contributing to a fun workplace culture.

About Pretty Pragmatic:

At Pretty Pragmatic, we blend creative innovation with extensive digital expertise, delivering exceptional strategies that resonate.

Our mission is to enhance brand performance, empowering our clients to captivate their audiences through engaging content, outstanding websites, compelling branding, and effective campaigns.

We adhere to six core principles that guide our operations:

  1. Flexibility: We prioritize real-life work arrangements over rigid schedules.
  2. Execution: We encourage initiative and support the realization of good ideas.
  3. Excellence: We excel in the fundamentals and strive for brilliance.
  4. Distinction: We embrace competition and aim to be the best.
  5. Teamwork: We support one another to make a significant impact.
  6. Integrity: We uphold our values over mere profit.

We offer 25 days of annual leave, plus your birthday off, and additional leave for each year of service, up to four extra days. We also provide a £500 annual training allowance for professional development, wellness initiatives, a pension plan, and various other benefits.

We look forward to welcoming a new member who shares our values and vision.

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