Customer Loyalty Strategist

4 weeks ago

London, Greater London, United Kingdom Tala (We are Tala Ltd) Full time

Tala, a dynamic digital-first women's activewear company, has experienced remarkable growth since its founding in 2019 by entrepreneur Grace Beverley. With strong organic social traction and a multi-faceted performance marketing strategy, we have secured funding from world-class venture capital. As we navigate this period of extraordinary growth, we seek an accomplished Customer Loyalty Strategist (Maternity Cover) for a 10-month fixed-term contract.

About the Role

As a key member of our Performance Marketing team, you will be responsible for leading and executing our retention strategy to drive growth from existing customers. Your expertise in retention & CRM strategy, execution, segmentation, and database growth will be instrumental in achieving our brand goals. Key responsibilities include:

  • Owning the retention function within Performance Marketing, including managing budgets & targets provided by Finance and the TALA Management team.
  • Developing and implementing all CRM channel activity: ideation, briefs, approvals, execution, segmentation, testing, and reporting.
  • Analysing and interpreting results from CRM initiatives to drive continuous improvement.
  • Bringing brand goals & objectives to life across CRM channels.
  • Ensuring seamless customer experiences through close collaboration with brand, website, creative, and merchandising teams.
Requirements

To succeed in this role, you will require:

  • 5+ years of experience in retention/CRM roles, with a proven track record of delivering successful CRM campaigns.
  • Data literacy with strong Excel/Google Suite skills and ability to understand and use data visualisation tools.
  • Expertise in planning & building both campaigns & automated CRM journeys.
  • In-depth knowledge of CRM best practices, data interpretation, and reporting.
Benefits

This is an exciting opportunity to join a fun, startup working culture at Tala Ltd, offering:

  • A competitive salary: estimated £65,000 per annum based on market rates for similar roles in London.
  • Clothing allowance and discount on premium athleisure wear.
  • Flexible working arrangements, including Tuesdays to Thursdays in our Vauxhall office and optional remote Mondays and Fridays.

Please note that this information is subject to change and does not form part of your employment contract.

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