Customer Experience Strategist
4 days ago
Estimated Salary: $80,000 - $100,000 per year
About Fella & JonesFella & Jones is partnered with a premium women's wear brand to provide top-notch services. The company is looking for a talented customer experience strategist to join their team.
Key Responsibilities:- Retention Strategy Design: Develop and implement retention strategies across CRM, email, SMS, and loyalty channels to enhance customer engagement and loyalty.
- Customer Journey Mapping: Map and optimize the customer journey to boost repeat purchases and loyalty.
- Data-Driven Insight: Build and manage retention analytics frameworks to uncover insights and inform decisions.
- Loyalty Program Design: Create and optimize loyalty programs that elevate the customer experience.
- Campaign Leadership: Oversee the execution of email and SMS campaigns with impactful, personalized messaging.
- Cross-Functional Collaboration: Work with marketing, creative, and e-commerce teams for seamless customer experiences.
- A/B Testing & Optimization: Test and refine retention tactics to achieve key metrics like repeat purchase rates.
Required Skills and Qualifications:
- Experience: 2+ years in retention marketing, CRM, or lifecycle marketing (fashion/e-commerce preferred).
- Analytical Mindset: Proficiency with tools like Google Analytics and CRM platforms to leverage customer data.
- CRM Expertise: Proven track record in managing email, SMS, and loyalty programs.
- Customer-Centric Approach: Strategic thinker passionate about enhancing the customer journey.
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