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Conversion Rate Optimisation Specialist

2 months ago

Farringdon, Greater London, United Kingdom Conversion Full time
{"h1": "About Conversion", "p": "At Conversion, we're passionate about helping our clients achieve their experimentation goals. As a leading dedicated conversion rate optimisation (CRO) and testing agency in the UK, we've helped numerous clients, from one-person lead generation sites to major brands like Citrix, The Guardian, and Facebook, deliver tangible results through data-driven testing strategies.

Our team of specialists and generalists brings together expertise in copywriting, behavioural psychology, user research, analytics, UX design, frontend development, and project management to create a comprehensive testing framework that allows our clients to take calculated risks and drive meaningful change.

We're now seeking an experienced Conversion Rate Optimisation Specialist to lead the experimentation strategy across 3-5 exciting client accounts. As a key point of contact, you'll work closely with our team to deliver a strategy that spans insight, test ideation, test completion, and analysis, ensuring our clients achieve their goals and drive ROI.

Key Responsibilities:

* Develop and manage a testing strategy to help deliver long-term results and mature our clients' testing capabilities
* Identify problems with the conversion rate of client websites through quantitative and qualitative research
* Create data-backed test hypotheses to address issues identified in quant and qual research and work with UX Designers to create effective solutions
* Analyse and evaluate experiments, reporting on results and devising iterations on concepts to drive the testing strategy
* Prioritise insights and testing strategy to help our clients achieve their goals and deliver ROI

Secondary Responsibilities:

* Work with our Sales and Marketing team to develop content for marketing efforts and deliver quant and qual research for new business opportunities
* Support new business meetings and join pitch teams when required
* Deliver key sections of our in-house training programme for Trainee Consultants, assessing their performance against key metrics

Requirements:

* Problem solver
* Collaborative
* Positive
* Humble
* Data-driven
* High emotional intelligence
* Actively seeks out opportunities to improve and keeps up with market trends
* Connection with our values: Evidence over opinion, With passion, Continuous growth, Better together

Benefits:

* Fully flexible working
* Flexi Friday
* 25 days' holiday each year
* Continuous personal development plans for all
* Company contributory pension scheme
* Private healthcare (AXA PPP)
* £750 annual flexible benefits package
* Annual travel card loan (if required)
* Special gifts on Conversaries (the anniversary of the date you joined Conversion)
* Regular shopping order to the office for those who like to go in
"}