Conversion Rate Optimisation Specialist
1 month ago
Conversion is a leading conversion rate optimisation (CRO) and testing agency in the UK, dedicated to helping clients achieve an unfair competitive advantage through testing. Our team of specialists and generalists work together to deliver results-driven solutions for clients ranging from small businesses to large enterprises like Citrix, The Guardian, and Facebook.
We believe that testing is not just about changing button colours, but about creating a testing framework that allows our clients to take calculated risks. This approach enables us to test not only websites and apps but also pricing, product, and strategy, providing definitive proof of ROI for our clients.
About the RoleWe're seeking an experienced Conversion Rate Optimisation Specialist to lead the experimentation strategy across 3-5 exciting client accounts. As a key member of our team, you will work closely with our project managers and delivery teams to deliver a strategy for clients spanning insight, test ideation, test completion, and analysis.
Key Responsibilities- Develop and manage a testing strategy to help deliver long-term results and maturation of our clients' testing capabilities;
- Identify problems with the conversion rate of client websites through quantitative and qualitative research.
- Create data-backed test hypotheses to address issues identified in quant and qual research and work with UX Designers to create effective solutions.
- Analyse and evaluate experiments, reporting on results and devising iterations on concepts to drive the testing strategy.
- Prioritise insights and testing strategy to help our clients achieve their goals and deliver ROI.
- Lead client relationships, working closely with 3-5 clients to develop and implement testing strategies.
- Accountability for success, measured via average win rate and NPS.
- Support and mentor junior consultants, providing guidance and feedback on client accounts.
- Collaborate with the consulting team and across clients to provide feedback on strategy and contribute to brainstorms for client tests.
- Contribute to sales and marketing efforts, developing content for marketing campaigns and delivering quantitative and qualitative research for new business opportunities.
- Support sales and marketing teams, attending new business meetings and joining pitch teams as required.
- Deliver training sessions for junior consultants, reviewing and providing feedback on tasks and projects, and assessing performance against key metrics.
Requirements
Behaviours- Problem-solving skills.
- Collaborative mindset.
- Positive attitude.
- Humble approach.
- Data-driven decision-making.
- High emotional intelligence.
- Proactive approach to improving and staying up-to-date with market trends.
- Alignment with our values: Evidence over opinion, With passion, Continuous growth, Better together.
Benefits
Conversion offers a dynamic and supportive work environment, filled with talented individuals and innovative ideas. As a member of our team, you'll enjoy flexible working arrangements, a 25-day holiday allowance, continuous personal development plans, and a range of benefits including a company contributory pension scheme, private healthcare, and an annual flexible benefits package.
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