Conversion Rate Optimisation Specialist

2 weeks ago

Farringdon, Greater London, United Kingdom Conversion Full time
About Conversion

We're a leading conversion rate optimisation agency in the UK, dedicated to helping our clients achieve their goals through data-driven experimentation. Our team of experts uses a combination of quantitative and qualitative research to identify opportunities for improvement and develop effective solutions.

As a business, we're passionate about creating a testing framework that allows our clients to take risks and drive real results. We believe that testing is not just about changing button colours, but about creating a culture of experimentation that leads to lasting change.

Our team is made up of specialists and generalists with a range of skills, including copywriting, behavioural psychology, user research, analytics, UX design, frontend development, and project management. We've delivered results for clients ranging from small businesses to large enterprises, including Citrix, The Guardian, and Facebook.

About the Role

We're looking for an experienced conversion rate optimisation specialist to lead our experimentation strategy across 3-5 exciting client accounts. As a key member of our team, you'll work closely with our project managers and delivery team to deliver a strategy that drives real results for our clients.

Your primary responsibility will be to set the agenda for our clients, create and manage a testing strategy that delivers long-term results, and mature their testing capabilities. You'll also be responsible for identifying problems with the conversion rate of client websites through quantitative and qualitative research, creating data-backed test hypotheses, and analysing and evaluating experiments.

Key Responsibilities
  • Testing strategy: set the agenda for our clients, create and manage a testing strategy to help deliver long-term results and maturation of your clients' testing capabilities;
    • Identify problems with the conversion rate of client websites through quantitative and qualitative research.
    • Create data-backed test hypotheses to address issues identified in quant and qual research and use your conversion expertise to work with UX Designers to create effective solutions.
    • Analyse and evaluate experiments - reporting on results and devising iterations on concepts to drive the testing strategy.
    • Prioritise insights and testing strategy which helps our clients achieve their goals and delivers ROI.
  • Client leadership: key point of contact for 3-5 clients, leading on strategy and helping our clients mature their testing programmes.
  • Results: accountability for success for your clients - to be measured via average win rate, and NPS.
  • Support and mentorship: work closely with our trainee and associate consultants as they shadow and support you on your client accounts. Act as the support consultant where needed for Associate Consultants taking on their first client accounts.
  • Collaboration: working with the rest of the consulting team and across clients to provide feedback on strategy and contribute to brainstorms for client tests.
Secondary Responsibilities
  • Sales & Marketing: work with Sales and Marketing team to develop content for marketing efforts and deliver quant and qual research for new business opportunities.
  • Sales & Marketing: work with Sales and Marketing to support new business meetings and join pitch teams when required.
  • Delivery of our in-house consultant training programme: deliver key sections of our in-house training programme for Trainee Consultants. Consisting of delivering training sessions on key topics, reviewing and giving feedback on tasks and projects and assessing performance of Trainees against key metrics.

Requirements

Behaviours
  • Problem solver.
  • Collaborative.
  • Positive.
  • Humble.
  • Data-driven.
  • High emotional intelligence.
  • Actively seeks out opportunities to improve and keeps up with market trends.
  • Connection with our values: Evidence over opinion, With passion, Continuous growth, Better together

Benefits

We're a fantastic team with bundles of talent and ideas. Some of our benefits include:

  • Fully flexible working - work from home or from our office.
  • Flexi Friday - We believe in giving employees the freedom of how to best use their time.
  • 25 days' holiday each year.
  • Continuous personal development plans for all.
  • Company contributory pension scheme.
  • Private healthcare (AXA PPP).
  • £750 annual flexible benefits package (which can be used for buying holiday, gym membership, charitable giving and more).
  • Annual travel card loan (if required).
  • Special gifts on Conversaries (the anniversary of the date you joined Conversion).
  • Regular shopping order to the office for those who like to go in.

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