Conversion Rate Optimisation Specialist

4 weeks ago

Farringdon, Greater London, United Kingdom Conversion Full time
About Conversion

Conversion is a leading conversion rate optimisation (CRO) and testing agency in the UK. We help our clients better understand their customers and translate this insight into action. Our focus is on helping clients create an unfair competitive advantage through testing.

We believe that testing is not just about changing button colours, but about creating a testing framework that allows our clients to take risks. This approach enables us to test not only our clients' websites and apps, but also their pricing, product, and strategy. We can definitively demonstrate and deliver ROI for our clients.

Our team consists of specialists and generalists with skills spanning copywriting, behavioural psychology, user research, analytics, UX design, frontend development, and project management.

We've delivered results for clients ranging from one-person lead generation sites to major brands like Citrix, The Guardian, and Facebook.

We're investing in the next stage of our growth to help our clients start testing everywhere.

About the Role

We're looking for an experienced professional to lead the experimentation strategy across 3-5 exciting client accounts.

You will work closely with our team to deliver a strategy for clients spanning insight, test ideation, test completion, and analysis. Supported by a Project Manager and delivery team to help deliver results for your clients.

Primary Purpose

To deliver expert advice and strategy to help our clients achieve their experimentation goals.

Key Responsibilities
  • Testing strategy: set the agenda for our clients, create and manage a testing strategy to help deliver long-term results and maturation of your clients' testing capabilities;
    • Identify problems with the conversion rate of client websites through quantitative and qualitative research.
    • Create data-backed test hypotheses to address issues identified in quant and qual research and use your conversion expertise to work with UX Designers to create effective solutions.
    • Analyse and evaluate experiments - reporting on results and devising iterations on concepts to drive the testing strategy.
    • Prioritise insights and testing strategy which helps our clients achieve their goals and delivers ROI.
  • Client leadership: key point of contact for 3-5 clients, leading on strategy and helping our clients mature their testing programmes.
  • Results: accountability for success for your clients - to be measured via average win rate, and NPS.
  • Support and mentorship: work closely with our trainee and associate consultants as they shadow and support you on your client accounts. Act as the support consultant where needed for Associate Consultants taking on their first client accounts.
  • Collaboration: working with the rest of the consulting team and across clients to provide feedback on strategy and contribute to brainstorms for client tests.
Secondary Responsibilities
  • Sales & Marketing: work with Sales and Marketing team to develop content for marketing efforts and deliver quant and qual research for new business opportunities.
  • Sales & Marketing: work with Sales and Marketing to support new business meetings and join pitch teams when required.
  • Delivery of our in-house consultant training programme: deliver key sections of our in-house training programme for Trainee Consultants. Consisting of delivering training sessions on key topics, reviewing and giving feedback on tasks and projects and assessing performance of Trainees against key metrics.

Requirements

Behaviours
  • Problem solver.
  • Collaborative.
  • Positive.
  • Humble.
  • Data-driven.
  • High emotional intelligence.
  • Actively seeks out opportunities to improve and keeps up with market trends.
  • Connection with our values: Evidence over opinion, With passion, Continuous growth, Better together.

Benefits

Conversion.com is filled with great people with bundles of talent and ideas. We offer a range of benefits to support your career growth and well-being, including:

  • Fully flexible working - work from home or from our office.
  • Flexi Friday - We believe in giving employees the freedom of how to best use their time.
  • 25 days' holiday each year.
  • Continuous personal development plans for all.
  • Company contributory pension scheme.
  • Private healthcare (AXA PPP).
  • £750 annual flexible benefits package (which can be used for buying holiday, gym membership, charitable giving and more).
  • Annual travel card loan (if required).
  • Special gifts on Conversaries (the anniversary of the date you joined Conversion).
  • Regular shopping order to the office for those who like to go in.

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