Promotions Strategy Manager

2 weeks ago

London, Greater London, United Kingdom Financial Times Full time
About Us

The Financial Times is a leading global news organization that delivers high-quality information, news, and services to individuals and companies worldwide. Our mission is to provide independent and unbiased reporting, analysis, and commentary that informs and shapes global conversations.

The Role

We are seeking a highly skilled Promotions Strategy Manager to join our Price & Propositions team. This key position will play a critical role in crafting our B2C discount strategy for consumer subscription products, with a focus on improving Lifetime Value. The successful candidate will work closely with the acquisition and retention marketing teams to develop a robust framework grounded in detailed promotional performance evaluation and insights.

Key Responsibilities
  • Develop and evolve commercial offer playbooks and discounting frameworks based on analytical insight to ensure effective deployment of price discounting to meet commercial objectives.
  • Design and implement internal analytics capabilities to understand discount performance and opportunities across regions, customer segments, product types, and more.
  • Drive and develop our performance evaluation methodology and toolkit to ensure continuous optimization of our approach to discounting in a competitive and changing market.
  • Manage the internal cross-functional discount campaign planning process to ensure insight and strategic principles are incorporated into planning decisions.
  • Act as an internal knowledge specialist and contact to provide subject matter expertise where needed across commercial functions.
  • Collaborate with financial business partners to model proposals from the business, providing robust analysis to evaluate the financial impact and make a commercial recommendation.
  • Work collaboratively with marketing colleagues to ensure a streamlined experience throughout the reader lifecycle and career stage.
Key Stakeholder Relationships
  • Product Marketing Team
  • Consumer Audiences Team
  • Marketing Operations Manager
  • Insight and Analytics
Requirements
  • Strong commercial excellence experience developed in internal pricing/promotion/commercial strategy teams or in strategy consultant roles.
  • Proven knowledge and understanding of pricing and promotion theory with experience in practical application to drive commercial performance.
  • Experience in developing performance evaluation methodologies and toolkits.
  • Demonstrated critical thinking, ability to break down sophisticated problems, define an approach to solving them.
  • Strong commercial acumen, interpersonal skills with experience working with collaborators across commercial and financial functions.
  • Excellent modeling ability proven by sophisticated Excel and Google Sheets skills (e.g., pivot tables, VBA macros, sophisticated formulas, etc.).
  • Ability to prioritize workload and work autonomously.
What's in it for you?

The Financial Times offers a range of benefits to support your career development and well-being, including generous annual leave allowances, flexible working arrangements, medical cover, enhanced parental packages, and more. We are committed to providing an inclusive working environment for all and welcome applications from diverse candidates.

Please note that we are an equal opportunities employer and will consider specific requests around flexibility for all roles where it can be accommodated. If you require any adjustments as part of the application process or to enable you to attend an interview, please let us know and we will be happy to help.

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