Marketing & Promotions Manager

17 hours ago

London, Greater London, United Kingdom Tbwa ChiatDay Inc Full time
Job Title: Marketing & Promotions Manager

At the Financial Times, we're committed to delivering high-quality information and services to our audience. As a Marketing & Promotions Manager, you'll play a key role in crafting our B2C discount strategy for consumer subscription products, focusing on improving Lifetime Value.

Key Responsibilities:
  • Develop Commercial Offer Playbooks: Own and evolve the commercial offer playbooks and discounting frameworks based on analytical insight to ensure effective deployment of price discounting to meet commercial objectives.
  • Internal Analytics Capabilities: Develop internal analytics capabilities to understand discount performance and opportunities across regions, customer segments, product types, etc.
  • Performance Evaluation Methodology: Drive and develop our performance evaluation methodology and toolkit to ensure continuous optimization of our approach to discounting in a competitive and changing market.
  • Discount Campaign Planning: Manage the internal cross-functional discount campaign planning process to ensure insight and strategic principles are incorporated into planning decisions.
  • Subject Matter Expertise: Act as an internal knowledge specialist and contact to provide subject matter expertise where needed across commercial functions.
  • Collaboration: Collaborate with financial business partners to model proposals from the business, providing robust analysis to evaluate the financial impact and make a commercial recommendation.
Requirements:
  • Commercial Excellence Experience: Strong commercial excellence experience developed in internal pricing/promotion/commercial strategy team or in strategy consultant role.
  • Pricing and Promotion Theory: Proven knowledge and understanding of pricing and promotion theory with experience in practical application to drive commercial performance.
  • Performance Evaluation Methodologies: Experience in developing performance evaluation methodologies and toolkits.
  • Commercial Acumen: Strong commercial acumen, interpersonal skills with experience working with collaborators across commercial and financial functions.
  • Modelling Ability: Excellent modelling ability proven by sophisticated Excel and Google Sheets skills (e.g., pivot tables, VBA macros, sophisticated formulas, etc.).

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