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Amazon Marketing Strategist
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We are seeking a seasoned Marketing Manager to join our team at Culture Amp. The ideal candidate will have a robust background in demand generation and campaign management, with experience in customer marketing, Account-Based Marketing (ABX), and HR SaaS.
Key Responsibilities:- Support pipeline growth in EMEA, focusing on key markets aligned to our business strategy
- Localise campaigns, digital content, and messaging to ensure resonance with our target ICP across markets, segments, and products
- Coordinate multi-channel campaigns, including email, social media, content marketing, and events, partnering with local and global teams for consistency throughout the customer lifecycle
- Monitor, analyse, and optimise campaign performance to ensure maximum ROI
- Develop local ABX strategies aligned to campaigns to target key accounts or account segments, working closely with sales teams to personalise marketing efforts
- Regularly communicate performance metrics and insights with stakeholders to refine and improve strategies
- Bachelor's degree in Marketing, Business, or a related field; Master's degree preferred
- 5+ years of experience in campaign and content marketing, preferably in a B2B technology or SaaS environment
- Proven track record of developing and executing successful marketing campaigns
- Excellent content creation and copywriting skills
- Proficiency with marketing automation platforms, CRM systems, and ABX
- Analytical mindset with the ability to interpret data and make data-driven decisions
- Ability to manage multiple projects simultaneously and meet deadlines