Lead Growth Marketing Strategist

3 weeks ago

London, Greater London, United Kingdom Learn Amp Full time
About Learn Amp

Learn Amp is an innovative and rapidly expanding organization dedicated to unlocking the potential of every company through the development and alignment of its workforce. Our unique People Development Platform empowers global clients to enhance learning, connectivity, and performance—all in one integrated solution.

Transforming the people development sector is a challenging endeavor, but we believe in the importance of creating exceptional work experiences for our employees. You will become part of a talented and driven team that values your contributions.

The Role

As the Lead Growth Marketing Strategist at Learn Amp, your primary focus will be on generating leads and nurturing prospects through creative and data-informed marketing approaches. You will be responsible for designing and implementing marketing initiatives across various digital channels, including SEO, PPC, email marketing, social media, and content marketing.

By conducting experiments and leveraging advanced analytics, you will uncover effective growth strategies to enhance lead generation and customer acquisition. Collaboration with product, sales, and customer success teams will be essential to ensure alignment of growth efforts with our organizational objectives.

In this dynamic position, you will apply your insights into customer behavior and market trends to identify new marketing opportunities and refine our strategies. You will optimize our marketing funnel, conduct A/B testing, and utilize data insights to enhance our tactics and maximize return on investment. As a strategic thinker and creative problem-solver, you will play a crucial role in accelerating Learn Amp's growth, boosting our brand visibility, and supporting our mission to transform how organizations engage and develop their talent. This position offers significant potential for personal and professional development.

Key Responsibilities

1. Content Strategy

  • Execute a content marketing strategy that aligns with business goals and activities.
  • Collaborate with content creators to produce high-quality, engaging, and informative materials, including blog articles, whitepapers, case studies, infographics, and social media content.
  • Utilize AI tools to repurpose existing content and generate new short-form materials.
  • Oversee the content calendar to ensure timely delivery of all content pieces.
  • Enhance content for SEO to boost organic traffic and visibility.

2. Digital Engagement and Events

  • Work alongside the Growth team to facilitate digital events such as webinars and panel discussions.
  • Assist with product marketing initiatives related to social media channels.
  • Promote events to drive sign-ups and follow up to convert leads.
  • Support event presentations, including visual materials.
  • Evaluate and analyze the success of non-digital events to inform future strategies.
  • Manage and enhance public listings for Learn Amp across various platforms.

3. Campaign Development

  • Create integrated marketing campaigns that leverage content and events to drive lead generation and brand awareness.
  • Collaborate with the Growth team to promote content and events through email marketing, social media, and paid advertising.
  • Monitor and report on campaign performance, providing data-driven recommendations for improvement.
  • Develop newsletters to promote products and services.
  • Execute campaigns specifically aimed at highlighting product features and partnerships.
  • Manage paid promotion of campaign materials.

4. Collaboration with Stakeholders

  • Coordinate closely with the Sales team to align content and events with sales objectives and support lead generation efforts.
  • Engage with the Partnerships team to align content and events with strategic partner activities.
  • Ensure ongoing collaboration with the Product team to understand product features and benefits, ensuring accurate and compelling communication in all content and event activities.

Qualifications

  • Strong project management skills with the ability to handle multiple projects concurrently.
  • Experience in a B2B SaaS environment.
  • Proven ability to achieve results with limited resources.
  • Experience in executing successful digital marketing campaigns.
  • Ability to analyze complex digital marketing challenges and propose scalable solutions.
  • Excellent written and verbal communication skills.
  • Proficiency in content management systems, marketing tools, and event management platforms.
  • Experience in analytical reporting and its impact on content and event activities.
  • Familiarity with SEO best practices and analytics tools.
  • Understanding of AI tools.
  • Ability to work collaboratively in a fast-paced environment.
  • At least 2-4 years of experience in a similar role.
Core Values

We prioritize values-fit over culture fit.

  • Integrity: We value openness, authenticity, and practice 'benevolent honesty.'
  • Innovation: We embrace curiosity and are comfortable with creative challenges.
  • Impact: We focus on delivering positive outcomes quickly and are solutions-oriented.
  • Ownership: We are self-motivated and resilient in managing our responsibilities.

Benefits

  • Salary: Competitive, based on experience.
  • Holidays: Generous paid holiday allowance, increasing with tenure.
  • Remote Work: Flexible work-from-anywhere policy.
  • Sabbatical Leave: Available after a certain period of employment.
  • Employee Options Scheme: Eligibility after one year.
  • Hybrid Work Model: Flexible working arrangements.
  • Health Insurance: Comprehensive private medical coverage.
  • Wellbeing Support: Access to wellness programs.
  • Learning and Development: Commitment to personal growth with mentoring and coaching opportunities.

At Learn Amp, we celebrate diversity and strive to create an inclusive environment where everyone can thrive.

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