Marketing Manager

1 week ago

London, Greater London, United Kingdom Culture Amp Full time

About Culture Amp

Culture Amp is a leading employee experience platform that empowers companies to transform employee engagement, drive performance management, and develop high-performing teams. Our mission is to make a better world of work.

Job Overview

We are seeking a seasoned and energetic Marketing Manager to join our passionate and driven team. The ideal candidate will have a robust background in demand generation and campaign management, with experience in customer marketing, Account-Based Marketing (ABX), and HR SaaS. They will be responsible for driving new logo sales and customer expansion through strategic regional campaigns while supporting the execution of global campaigns within the region.

Key Responsibilities

  • Support pipeline growth in EMEA, focusing on key markets aligned to the business strategy.
  • Collaborate with global ABX and Campaigns teams to regionalize global campaigns and support execution locally.
  • Localize efforts across campaigns, digital, and content to ensure messaging resonates with our target ICP across markets, segments, and products for both new logo and expansion.
  • Coordinate multi-channel campaigns, including email, social media, content marketing, and events, partnering with both local and global teams to create consistency throughout the customer lifecycle with a focus on continuous optimization.
  • Monitor, analyze, and optimize campaign performance to ensure maximum ROI.
  • Develop local ABX strategies aligned to campaigns to target key accounts or account segments, working closely with sales teams to personalize marketing efforts.
  • Partner with the SDR team to align on lead qualification criteria and follow-up processes, supporting the acceleration of opportunities through the funnel with a strong focus on conversion rates.
  • Manage relationships with external agencies, vendors, and partners to support campaign execution.
  • Regularly communicate performance metrics and insights with stakeholders to refine and improve strategies.

Qualifications

  • Bachelor's degree in Marketing, Business, or a related field; Master's degree preferred.
  • 5+ years of experience in campaign and content marketing, preferably in a B2B technology or SaaS environment.
  • Proven track record of developing and executing successful marketing campaigns.
  • Strong understanding of ABX and demand generation strategies.
  • Excellent content creation and copywriting skills.
  • Proficiency with marketing automation platforms (e.g., Marketo, HubSpot), CRM systems (e.g., Salesforce), and ABX (e.g., 6Sense, DemandBase, Terminus).
  • Analytical mindset with the ability to interpret data and make data-driven decisions.
  • Exceptional communication and collaboration skills.
  • Ability to manage multiple projects simultaneously and meet deadlines.

What We Offer

  • Employee Share Options Program: We empower you to be an owner in Culture Amp and share in our success.
  • Programs, coaching, and budgets to help you thrive personally and professionally.
  • Access to external providers for mental wellbeing and coaching support to sustain the wellbeing, safety, and development of our people.
  • Monthly Camper Life Allowance: An automatic allowance paid out each month with your pay - you can spend it however you like to help improve your experience and life outside work.
  • Team budgets dedicated to team building activities and connection.
  • Intentional quarterly wellbeing pauses: A quarterly company-wide shutdown day in each region to collectively pause, reset, and focus on restoration and rest, without having to tap into individual vacation time.
  • Extended year-end breaks: An extended refresh period at the end of the year.
  • Excellent parental leave and in-work support program available from day 1 of joining Culture Amp.
  • 5 Social Impact Days a year to make a positive impact on the community outside of work.
  • MacBooks for you to do your best & a work-from-home office budget to spend on setting up your home office.
  • Medical insurance coverage for you and your family (Available for US & UK only).

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