Marketing Manager

5 days ago

London, Greater London, United Kingdom Tarsh & Partners Marketing Recruitment Full time
About the Role

We are seeking a highly skilled Marketing Manager to join our team at Tarsh & Partners Marketing Recruitment. As a Marketing Manager, you will play a key role in shaping and promoting the brand image, working with the Senior Brand Manager to develop and execute brand strategies aimed at increasing brand awareness, equity, and market share.

Key Responsibilities
  • NPD (New Product Development): Lead and manage innovation projects from ideation to launch, working closely with cross-category teams and external partners.
  • Consumer & Market Insights & Data Analysis: Provide insights on consumer needs, market trends, and competitive landscape to inform local market strategies.
  • Brand Activation: Track and deliver the marketing plan, manage creative processes, and develop marketing materials for the region.
  • Social Media: Collaborate with the Senior Brand Manager to track media plan performance and manage digital & social media campaigns.
  • Agency and Supplier Management: Source and manage agencies and suppliers, ensuring compliance with company policies and procedures.
Requirements
  • Strong academics, ideally to degree level in Marketing, Business Administration, or a related field.
  • Hands-on experience in FMCG brand management, with a strong understanding of marketing principles and brand management concepts.
  • Experience in end-to-end innovation projects, market research, and data analysis.
  • Proficiency in consumer insights, social media campaigns, and communication plans.
  • Strong project management skills and the ability to work collaboratively with various stakeholders.
  • International experience or familiarity with the Middle East market would be a plus.

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