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Marketing & Promotions Manager
2 months ago
The Financial Times Group is a leading global news organization with a commitment to delivering high-quality information and services to individuals and companies worldwide. We are seeking a talented Promotions Manager to join our team and contribute to our mission.
About the Role
The Promotions Manager will play a key role in crafting the B2C discount strategy for our consumer subscription products, focusing on improving Lifetime Value. This role will work closely with the acquisition and retention marketing teams to develop a robust framework grounded in detailed promotional performance evaluation and insights.
Key Responsibilities
- Develop and evolve commercial offer playbooks and discounting frameworks based on analytical insight to ensure effective deployment of price discounting to meet commercial objectives.
- Drive and develop internal analytics capabilities to understand discount performance and opportunities across regions, customer segments, product types, etc.
- Manage the internal cross-functional discount campaign planning process to ensure insight and strategic principles are incorporated into planning decisions.
- Act as an internal knowledge specialist and contact to provide subject matter expertise where needed across commercial functions.
- Collaborate with financial business partners to model proposals from the business, providing robust analysis to evaluate the financial impact and make a commercial recommendation.
- Work collaboratively with marketing colleagues to ensure a streamlined experience throughout the reader lifecycle and career stage.
Requirements
- Strong commercial excellence experience developed in internal pricing/promotion/commercial strategy teams or in strategy consultant roles.
- Proven knowledge and understanding of pricing and promotion theory with experience in practical application to drive commercial performance.
- Experience in developing performance evaluation methodologies and toolkits.
- Strong commercial acumen, interpersonal skills with experience working with collaborators across commercial and financial functions.
- Excellent modeling ability proven by sophisticated Excel and Google Sheets skills (e.g., pivot tables, VBA macros, sophisticated formulas, etc.).
About Us
The Financial Times Group is a global news organization with a commitment to delivering high-quality information and services to individuals and companies worldwide. We are a diverse and inclusive workplace with a strong focus on employee development and well-being.
