Marketing Manager
1 week ago
We are seeking a seasoned Marketing Manager to join our team at Culture Amp. The ideal candidate will have a robust background in demand generation and campaign management, with experience in customer marketing, Account-Based Marketing (ABX), and HR SaaS. The successful applicant will be a strong communicator with an analytical mindset, showcasing excellent collaboration skills across sales and broader marketing functions.
Key Responsibilities- Support pipeline growth in EMEA, focusing on key markets aligned to the business strategy
- Collaborate with global ABX and Campaigns team to regionalise global campaigns and support execution locally
- Localisation efforts across campaigns, digital, and content to ensure messaging resonates with our target ICP across markets, segments, and products for both new logo and expansion
- Coordinate multi-channel campaigns including email, social media, content marketing, and events. Partnering with both local and global teams to create consistency throughout the customer lifecycle with a focus on continuous optimisation
- Monitor, analyse, and optimise campaign performance to ensure maximum ROI
- Develop local ABX strategies aligned to campaigns to target key accounts or account segments, and working closely with sales teams to personalise marketing efforts
- Partner with the SDR team to align on lead qualification criteria and follow-up processes, supporting the acceleration of opportunities through the funnel with a strong focus on conversion rates
- Manage relationships with external agencies, vendors, and partners to support campaign execution
- Regularly communicate performance metrics and insights with stakeholders to refine and improve strategies
- Bachelor's degree in Marketing, Business, or a related field; Master's degree preferred
- 5+ years of experience in campaign and content marketing, preferably in a B2B technology or SaaS environment
- Proven track record of developing and executing successful marketing campaigns
- Strong understanding of ABX and demand generation strategies
- Excellent content creation and copywriting skills
- Proficiency with marketing automation platforms (e.g., Marketo, HubSpot), CRM systems (e.g., Salesforce) and ABX (e.g. 6Sense, DemandBase, Terminus)
- Analytical mindset with the ability to interpret data and make data-driven decisions
- Exceptional communication and collaboration skills
- Ability to manage multiple projects simultaneously and meet deadlines
We believe that our employees are the heartbeat of our success. We're committed to fostering a work environment that truly cares for and develops its people, and creates lasting positive impact. In addition to providing a competitive compensation package, some of the key benefits we offer are:
- Employee Share Options Program: We empower you to be an owner in Culture Amp and share in our success
- Programs, coaching, and budgets to help you thrive personally and professionally
- Access to external providers for mental wellbeing and coaching support to sustain the wellbeing, safety, and development of our people
- Monthly Camper Life Allowance: An automatic allowance paid out each month with your pay - you can spend it however you like to help improve your experience and life outside work
- Team budgets dedicated to team building activities and connection
- Intentional quarterly wellbeing pauses: A quarterly company-wide shutdown day in each region to collectively pause, reset, and focus on restoration and rest, without having to tap into individual vacation time
- Extended year-end breaks: An extended refresh period at the end of year
- Excellent parental leave and in-work support program available from day 1 of joining Culture Amp
- 5 Social Impact Days a year to make a positive impact on the community outside of work
- MacBooks for you to do your best & a work from home office budget to spend on setting up your home office
- Medical insurance coverage for you and your family (Available for US & UK only)
We have a strong commitment to Anti-Racism, and endeavour to lead by example. Every step we make as a business towards anti-racism is another step we can take to support our customers in making a better world (of work). You can see our current commitments to Anti-Racism here.
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