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B2B Marketing Manager
2 months ago
Are you a seasoned marketing professional looking to take your career to the next level? Do you have a passion for events marketing and a proven track record of success? We're seeking an experienced Events Marketing Manager to join our team at Marketing Talent | Marketing Recruitment Experts.
About the Role:We're looking for a highly motivated and organized individual to lead our events marketing efforts. As an Events Marketing Manager, you will be responsible for developing and implementing high-calibre marketing campaigns for our conferences and awards. This will include creating and executing email, social media, and content marketing strategies to maximize event visibility and registration.
Key Responsibilities:- Develop and implement marketing campaigns for multiple conferences and awards
- Utilize a mix of channels to maximize event visibility and registration
- Use intuitive lead-generation techniques for data capture of new prospects
- Devise and implement strategies to increase the return rate of event attendees
- Build and manage databases, keeping data up to date and relevant for every campaign
- Manage event websites, ensuring they are user-friendly and optimized for conversion
- Create and manage partnerships with media/association partners, as well as speakers and sponsors, to further expose the brand and maximize revenue
- Develop and deliver content marketing strategies that enhance the events' social media
- Coordinate with Operations and Programming teams to produce marketing deliverables including sponsor material post-event reports
- Work with the Product Marketers to ensure event marketing aligns with the overall marketing strategy
- Minimum of 3 years of B2B Events marketing experience, preferably with experience in conferences and awards
- Ideally experience working in the B2B financial, data or market intelligence sectors
- Experience devising or influencing events pricing strategies is beneficial
- Strong experience managing marketing for multiple events simultaneously, with a track record of meeting or exceeding audience acquisition targets
- Confident use of Excel, CRM and Marketing Automation platforms (SalesForce & Pardot ideally)
- Solid experience using social media marketing (ideally LinkedIn Ads)
- Excellent written and verbal communication skills in English
- Good eye for design and ability to produce high-quality marketing materials
We offer a competitive salary of up to £45k Basic with a 10% Bonus and superb benefits on top. This is an exciting opportunity to join a market leader in B2B publishing and conferences as an Events Marketing Manager. You will have the chance to work with a talented team and contribute to the growth and success of our company. If you're a motivated and experienced marketing professional looking for a new challenge, we'd love to hear from you.
