Senior Marketing Manager

4 weeks ago

London, Greater London, United Kingdom Culture Amp Full time
Job Overview

We are seeking a seasoned Senior Marketing Manager to join our team at Culture Amp. The ideal candidate will have a robust background in demand generation and campaign management, with experience in customer marketing, Account-Based Marketing (ABX), and HR SaaS.

Key Responsibilities
  • Support pipeline growth in EMEA, focusing on key markets aligned to the business strategy.
  • Collaborate with global ABX and Campaigns teams to regionalize global campaigns and support execution locally.
  • Localize efforts across campaigns, digital, and content to ensure messaging resonates with our target ICP across markets, segments, and products for both new logo and expansion.
  • Coordinate multi-channel campaigns, including email, social media, content marketing, and events, partnering with both local and global teams to create consistency throughout the customer lifecycle with a focus on continuous optimization.
  • Monitor, analyze, and optimize campaign performance to ensure maximum ROI.
  • Develop local ABX strategies aligned to campaigns to target key accounts or account segments, working closely with sales teams to personalize marketing efforts.
  • Partner with the SDR team to align on lead qualification criteria and follow-up processes, supporting the acceleration of opportunities through the funnel with a strong focus on conversion rates.
  • Manage relationships with external agencies, vendors, and partners to support campaign execution.
  • Regularly communicate performance metrics and insights with stakeholders to refine and improve strategies.
Qualifications
  • Bachelor's degree in Marketing, Business, or a related field; Master's degree preferred.
  • 5+ years of experience in campaign and content marketing, preferably in a B2B technology or SaaS environment.
  • Proven track record of developing and executing successful marketing campaigns.
  • Strong understanding of ABX and demand generation strategies.
  • Excellent content creation and copywriting skills.
  • Proficiency with marketing automation platforms (e.g., Marketo, HubSpot), CRM systems (e.g., Salesforce), and ABX (e.g., 6Sense, DemandBase, Terminus).
  • Analytical mindset with the ability to interpret data and make data-driven decisions.
  • Exceptional communication and collaboration skills.
  • Ability to manage multiple projects simultaneously and meet deadlines.
What We Offer
  • Employee Share Options Program: We empower you to be an owner in Culture Amp and share in our success.
  • Programs, coaching, and budgets to help you thrive personally and professionally.
  • Access to external providers for mental wellbeing and coaching support to sustain the wellbeing, safety, and development of our people.
  • Monthly Camper Life Allowance: An automatic allowance paid out each month with your pay - you can spend it however you like to help improve your experience and life outside work.
  • Team budgets dedicated to team building activities and connection.
  • Intentional quarterly wellbeing pauses: A quarterly company-wide shutdown day in each region to collectively pause, reset, and focus on restoration and rest, without having to tap into individual vacation time.
  • Extended year-end breaks: An extended refresh period at the end of year.
  • Excellent parental leave and in-work support program available from day 1 of joining Culture Amp.
  • 5 Social Impact Days a year to make a positive impact on the community outside of work.
  • MacBooks for you to do your best & a work from home office budget to spend on setting up your home office.
  • Medical insurance coverage for you and your family (Available for US & UK only).

We believe that our employees are the heartbeat of our success. We're committed to fostering a work environment that truly cares for and develops its people, and creates lasting positive impact.

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