Promotions Strategy Manager

2 months ago

London, Greater London, United Kingdom Financial Times Full time
About the Role

The Financial Times is seeking a highly skilled Promotions Strategy Manager to join our recently established Price & Propositions team. This key position will play a crucial role in crafting the B2C discount strategy for our consumer subscription products, with a focus on improving Lifetime Value.

Key Responsibilities
  • Develop Commercial Offer Playbooks: Own and evolve the commercial offer playbooks and discounting frameworks based on analytical insight to ensure effective deployment of price discounting to meet commercial objectives.
  • Internal Analytics Capabilities: Develop internal analytics capabilities to understand discount performance and opportunities across regions, customer segments, product types, etc.
  • Performance Evaluation Methodology: Drive and develop our performance evaluation methodology and toolkit to ensure continuous optimization of our approach to discounting in a competitive and changing market.
  • Discount Campaign Planning: Manage the internal cross-functional discount campaign planning process to ensure insight and strategic principles are incorporated into planning decisions.
  • Subject Matter Expertise: Act as an internal knowledge specialist and contact to provide subject matter expertise where needed across commercial functions.
  • Collaboration with Financial Business Partners: Collaborate with financial business partners to model proposals from the business, providing robust analysis to evaluate the financial impact and make a commercial recommendation.
  • Streamlined Experience: Work collaboratively with marketing colleagues to ensure a streamlined experience throughout the reader lifecycle and career stage.
Key Stakeholder Relationships
  • Product Marketing Team
  • Consumer Audiences Team
  • Marketing Operations Manager
  • Insight and Analytics
Required Skills and Experience
  • Strong commercial excellence experience developed in internal pricing/promotion/commercial strategy teams or in strategy consultant roles.
  • Proven knowledge and understanding of pricing and promotion theory with experience in practical application to drive commercial performance.
  • Experience in developing performance evaluation methodologies and toolkits.
  • Demonstrated critical thinking, ability to break down sophisticated problems, define an approach to solving them.
  • Strong commercial acumen, interpersonal skills with experience working with collaborators across commercial and financial functions.
  • Excellent modeling ability proven by sophisticated Excel and Google Sheets skills (e.g., pivot tables, VBA macros, sophisticated formulas, etc.).
  • Ability to prioritize workload and work autonomously.

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