Strategic Marketing Manager

1 week ago

Leicester, Leicester, United Kingdom undisclosed Full time
Job Description

Role Summary:
We are seeking a talented Graduate Marketing Manager to join our team. As a Graduate Marketing Manager, you will be responsible for developing and implementing a tailored contract marketing plan that drives positive student/consumer engagement, sales and profit through the management of the experience for the students and staff on campus.

Key Responsibilities:

  1. Develop a comprehensive marketing strategy that meets the needs of the student base/student groups of the institution, incorporating the planning and execution of a programme of activity and promotions.
  2. Maximise participation, spend and satisfaction by delivering food concepts/pop ups, centrally developed and 3rd party high street pop ups, and activity to capitalise on key dates, University-specific events including Freshers, Open days, Applicant days and graduation.
  3. Develop and implement a communication and engagement strategy to support the marketing plan, including the planning and delivery of social media and digital communication, feedback mechanics, forums and focus groups, core menu and hospitality launch events, student and staff satisfaction surveys, and Student Union & society relationship development, including post graduate, international students, and internships.
  4. Provide monthly reporting to the client on Marketing initiatives within the period.
  5. Develop and adopt measurement models to benchmark and monitor the success of all activity in the marketing plan, looking at specific KPI's around sales, average transaction value, participation satisfaction, and follow up feedback, measure ROI from the engagement activities and report results on a quarterly basis to the client and Site Director.

Requirements:

  • High numeric and analytical skills.
  • Excellent verbal and written communication skills.
  • Use of all social media channels to aid communications.
  • Ability to analyse and evaluate information.
  • Demonstrates Compass values and recognition principles.
  • Knowledge of process and planning tools designed to deliver consistent results to expectations including i-Design and social apps e.g. Canva.
  • Commercially focused with ability to measure impact and results.
  • Approach to analysis of work problems and opportunities that allows commercially sound judgements to be made on time.
  • Ability to quickly gain credibility with key stakeholder groups.
  • An approach to negotiating and building co-operation that supports organisational goals.

Desirable:

  • Marketing or Communications based degree.
  • High standards and quality driven.
  • A 'can do' attitude.

About Us:

As a leading provider of catering and support services to the education sector, we are committed to helping those in education to build strong bodies, sharp minds and lead long healthy lives. We strive to build a culture that respects and celebrates the unique talents, beliefs, backgrounds, and abilities of all our team members.

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