Strategic Marketing Director

3 weeks ago


Leicester, Leicester, United Kingdom University Of Leicester Full time

About the role

We are committed to excellence and innovation in education and research, striving to make a significant impact globally. Our mission is to inspire, nurture, and develop talent to create knowledge that transforms lives.

We are seeking a strategic leader to drive our marketing, student recruitment, and reputation strategy. This is a senior leadership position with the post holder being an Executive Board Associate. Reporting to the Deputy Vice-Chancellor (Professional Services), the Director of External Relations is a highly influential member of the University's leadership.

The Director of External Relations oversees four key teams: Marketing, Communications and Engagement, Future Students Office, and the Attenborough Arts Centre. You will lead and drive sustainable growth plans to achieve long-term student number targets and provide financial resilience.

About you

We are looking for a strategic leader with significant experience in the leadership of Marketing, Communications, and Student Recruitment at a strategic level. You will have a track record in developing and managing global reputation strategies and associated campaigns for major brands, and you have delivered student recruitment growth in the Higher Education sector with outstanding stakeholder engagement.

Your commercial experience enables you to maximise income generation across your areas of responsibility. You will have managed complex and nuanced relationships requiring bespoke approaches and high levels of judgment. You would be able to build trust and confidence across all levels of an organisation and have successfully mentored, coached, and influenced others to achieve results.

An understanding and knowledge of how arts and cultural facilities can add value to a University brand would be desirable.



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