Head of Brand Strategy and Marketing

6 days ago

Fulham, Greater London, United Kingdom H&H Group Full time
About H&H Group

H&H Group is a leading publicly traded company with a strong presence in the global market. With a diverse portfolio of brands and a commitment to premium nutrition and lifetime wellness, we strive to make a positive impact on the world.

Our vision is focused on delivering innovative and effective solutions to support whole-family health and happiness. We have a team of passionate and dedicated professionals working across the globe to achieve our goals.

We are committed to creating an inclusive and diverse workplace where our team members feel valued, respected, and empowered. As an equal opportunity employer, we welcome applications from talented individuals who share our values and are passionate about making a difference.

About the Role

We are seeking a highly skilled and experienced Brand Marketing Director to join our team. As a key member of our marketing leadership team, you will be responsible for developing and executing a comprehensive brand marketing strategy that drives business growth and customer engagement.

Key Responsibilities:

  • Brand Strategy and Management: Develop and implement a brand marketing strategy that fuels direct demand generation, customer acquisition, and business growth through the development and execution of data-driven, multi-channel content strategy and successful product launches.
  • Content Team Leadership: Lead the content team strategy to create compelling and results-driven brand storytelling, driving innovative content development to captivate and engage target audiences effectively, mentoring and inspiring a high-performing content team.
  • Product Portfolio Management: Ensure brand positioning and growth through effective product portfolio management.
  • Partnerships and Collaborations: Partner with the eComm team to analyze creative performances, identify areas for improvement, and implement strategies to enhance conversion rates.
  • Content Creation and Management: Oversee the end-to-end content creation process, ensuring adherence to brand guidelines and achieving strategic marketing objectives.
  • Social Media Management: Manage highly engaged social media brand properties to engage with and inspire target audiences, ensuring their growth and support for on/offline customers while keeping engagement at best-in-class levels.
  • Earned Media and PR: Increase brand trust and relevance with industry, KOLs, relevant editors, and target audiences through the effective use of earned media and PR.
  • Performance Content Strategy: Drive business growth for our brands through a robust performance content strategy.
  • Consumer Engagement: Drive improvement in brand's consumer engagement through business and marketing strategies.
  • Data-Driven Strategy: Employ a data-driven strategy to build, execute, and iterate messaging, creative, audience, frequency, and channel/media mix.
  • Media Strategy and Content: Work with EU head of brand strategy and media to ensure best-in-class media strategy and consistent and relevant brand content (including advertising).
  • Consumer Journey: Understand our consumer's complete journey to unlock new growth and ultimately brand loyalty/love.
  • Business Growth and ROI: Partner with the sales teams and Finance to support the forecast of business growth and set the strategic approach to drive the highest ROI marketing investments on and offline.
  • Acquisition and Retention Strategies: Manage and refine acquisition and multi-touch attribution model.
  • KPIs and Insights: Ensure regular and fluid communication of KPIs against goals, including analysis and insights from data.
  • Customer Acquisition and Retention: Develop and partner with the eComm and regional teams to deploy customer acquisition and retention strategies across multiple touchpoints, leveraging data-driven insights that lead to optimization.
Requirements

To be considered for this opportunity, you should have:

  • Minimum 6-8 years of experience in customer acquisition and retention, with a strong business intuition and problem-solving mindset.
  • A growth hacking mindset, with the ability to process large data sets and drive business growth through data-driven strategies.
  • Proven track record of successful management of organic social media communities and PR.
  • Experience in graphic and digital creative design, including copywriting.
  • Excellent communication, presentation, and storytelling skills.
  • Organizational and time-management skills for meeting deadlines in a fast-paced environment.
Benefits

We offer a competitive salary and benefits package, including:

  • Location: Hybrid - 3 days a week in our office and 2 days from home, plus flexible core hours.
  • Class Pass Gym Membership (28 credits per month).
  • 25 Annual Leave days per year + 4 H&H Days + 1 work Birthday (after 1 year).
  • 40% discount for UK Brands.
  • Pension.
  • Health Insurance.
  • Life Insurance.
  • Private Dental Insurance.
  • Dog-friendly office.
  • Coffee shop within the building.
  • Complimentary office drinks on Thursday evenings.

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