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Head of Brand Strategy

2 months ago

Fulham, Greater London, United Kingdom H&H Group Full time
About H&H Group

H&H Group is a leading publicly traded company with a strong presence in the global market. Our vision is focused on delivering premium nutrition and lifetime wellness solutions to our customers.

We have a diverse portfolio of 7 international brands across three business segments: Baby, Adult, and Pet Nutrition and Care. Our team of over 3,000 members works collaboratively across the globe to drive innovation and growth.

About the Role

We are seeking a highly experienced and strategic Brand Marketing Director to lead our brand marketing efforts. As a key member of our team, you will be responsible for developing and executing a comprehensive brand marketing strategy that drives business growth and customer engagement.

The successful candidate will have a proven track record of success in customer acquisition and retention, with a strong business intuition and problem-solving mindset. They will be highly analytical, with the ability to process large data sets and drive business decisions.

Key Responsibilities
  • Brand Strategy and Management: Develop and execute a comprehensive brand marketing strategy that fuels direct demand generation, customer acquisition, and business growth.
  • Content Team Strategy: Lead the content team strategy to create compelling and results-driven brand storytelling, driving innovative content development to captivate and engage target audiences effectively.
  • Product Portfolio Management: Ensure brand positioning and growth through effective product portfolio management.
  • Partnerships and Collaborations: Partner with the eComm team to analyze creative performances, identify areas for improvement, and implement strategies to enhance conversion rates.
  • Content Creation and Management: Oversee the end-to-end content creation process, ensuring adherence to brand guidelines and achieving strategic marketing objectives.
  • Social Media Management: Manage highly engaged social media brand properties to engage with and inspire target audiences, ensuring their growth and support for on/offline customers.
  • Earned Media and PR: Increase brand trust and relevance with industry, KOLs, relevant editors, and target audiences through the effective use of earned media and PR.
  • Performance Content Strategy: Drive business growth for our brands through a robust performance content strategy.
  • Consumer Engagement: Drive improvement in brand's consumer engagement through business and marketing strategies.
  • Data-Driven Strategy: Employ a data-driven strategy to build, execute, and iterate messaging, creative, audience, frequency, and channel/media mix.
  • Media Strategy and Content: Work with EU head of brand strategy and media to ensure best-in-class media strategy and consistent & relevant brand content (including advertising).
  • Consumer Journey: Understand our consumer's complete journey, to allow us to unlock new growth and ultimately brand loyalty/love.
  • Business Growth and ROI: Partner with the sales teams and Finance to support the forecast of business growth, and set the strategic approach to drive the highest ROI marketing investments on and offline.
  • Acquisition and Attribution Model: Manage and refine acquisition and multi-touch attribution model.
  • KPIs and Insights: Ensure regular and fluid communication of KPIs against goals, including analysis and insights from data.
  • Customer Acquisition and Retention: Develop and partner with the eComm and regional teams to deploy customer acquisition and retention strategies across multiple touchpoints, leveraging data-driven insights that lead to optimization.
Desired Skills and Experience

To be considered for this opportunity, you should have:

  • Minimum 6-8 years of experience in customer acquisition and retention, with a strong business intuition and problem-solving mindset.
  • Growth hacking mindset: highly quantitative, analytical, and a technical self-starter, including the ability to process large data sets.
  • Proven track record of successful management of organic social media communities and PR.
  • Experience in graphic and digital creative design, including copywriting.
  • Excellent communication, presentation, and storytelling skills.
  • Organizational and time-management skills for meeting deadlines in a fast-paced environment.
Benefits
  • Hybrid work arrangement: 3 days a week in our office in Hammersmith and 2 days from home.
  • Class Pass Gym Membership.
  • 25 Annual Leave days per year + 4 H&H Days + 1 work Birthday (after 1 year).
  • 40% discount for UK Brands.
  • Pension.
  • Health Insurance.
  • Life Insurance.
  • Private Dental Insurance.
  • Dog-friendly office.
  • Coffee shop within the building.
  • Complimentary office drinks on Thursday evenings.