Digital Marketing Specialist

7 days ago

Fulham, Greater London, United Kingdom H&H Group Full time

About H&H Group

H&H Group is a multinational corporation operating in the premium nutrition and lifetime wellness industry. With a presence in over 14 countries across Asia-Pacific, Europe, North America, and Oceania, the company has a diverse portfolio of 7 international brands catering to whole-family health and happiness. Our vision is centered around inspiring wellness through purpose-led careers, and we strive to create a positive impact across the globe.

Your Role within the Team

We are seeking a highly skilled and motivated Social Media Marketing Coordinator to join our Brand Team. As a key member of the team, you will be responsible for developing, implementing, and managing our social media, content, and influencer marketing strategy to enhance our online presence, engage our audience, and drive our brand's growth. This role requires a unique blend of creativity, analytical skills, and a passion for social media trends and technologies.

Key Responsibilities

  • Platform Management: Develop, curate, publish, and manage high-quality content across all social media platforms, including Instagram, YouTube, Twitter, LinkedIn, Facebook, TikTok, and other relevant channels.
  • Strategy Development: Create and implement social media strategies aligned with business goals to increase brand awareness, engagement, and conversions.
  • Community Management: Engage with our online community, respond to comments and messages promptly, and monitor user engagement and feedback.
  • Analytics and Reporting: Track and analyze social media metrics to measure the effectiveness of campaigns, adjust strategies as needed, and provide regular reports on performance and insights.
  • Collaboration: Work closely with the marketing, design, sales, regulatory, and global teams to ensure consistent brand messaging and integrated marketing efforts.
  • Trend Monitoring: Stay up-to-date with the latest social media trends, tools, and best practices, and apply this knowledge to optimize our social media presence.
  • Campaign Management: Plan and execute paid social media campaigns across UK, France, Italy, and German markets.
  • Marketing Campaign Support: Support the team in executing marketing campaigns across UK, France, Italy, and German markets, managing campaign operations.
  • Content Creation: Create all social media content using Canva, Shutterstock, Plannable, and other relevant design tools.
  • Offline Event Management: Organize and manage offline events to promote brand awareness and engagement, ensuring seamless integration with online campaigns.
  • Content Collaboration: Collaborate with influencers, brand partners, and other stakeholders to create engaging and relevant content that aligns with our brand's voice and goals.

Desired Skills and Experience

  • Education: Bachelor's degree in Marketing, Communications, or a related field.
  • Experience: Proven experience as a Social Media Coordinator or similar role, with a portfolio of successful social media campaigns.
  • Skills:

-Excellent written and verbal communication skills.

-Proficiency in social media management tools (e.g., Hootsuite, Buffer, Plannable, Sprout, Later, etc.).

-Strong understanding of social media platforms (Facebook, Instagram, Twitter, LinkedIn, TikTok, YouTube, etc.).

-Analytical mindset with the ability to interpret data and generate actionable insights.

-Creative thinking and the ability to produce engaging content.

-Thorough understanding of graphic design and video editing software.

-Experience in event planning and management is a plus.

Personal Attributes

  • Highly organized with the ability to manage multiple projects simultaneously.
  • Detail-oriented and able to meet deadlines.
  • Strong interpersonal skills and the ability to work effectively in a team environment.
  • Passionate about social media and digital marketing.
  • Capable of reporting on KPIs and providing strategic recommendations.
  • Being a dog or cat parent is not a must, but a keen interest in pets is in our brand DNA and is necessary.
  • Multi-lingual will be considered an asset (French or Italian).

Benefits

  • Location: Hybrid - 3 days a week in our office in Hammersmith (Tues-Thurs) and 2 days from home (Monday, Friday), plus flexible core hours.
  • Class Pass Gym Membership (28 credits per month).
  • 30 Annual Leave days per year.
  • Subsidised coffee shop within the building.
  • 40% discount for UK Brands.
  • Health Insurance.
  • Life Insurance.
  • Private Dental Insurance.
  • Complimentary office drinks on Thursday evenings.
  • Dog-friendly office.

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