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Brand and Business Development Manager

2 months ago

Fulham, Greater London, United Kingdom Dovetail Recruitment Ltd Full time
Job Description

We are seeking an experienced Marketing and Communications Manager to join our team at Dovetail Recruitment Ltd. As a key member of our Commercial Division, you will play a crucial role in increasing the reach and impact of our agency's profile to help meet our targets for business growth, retention, and profitability.

Key Responsibilities

  1. Develop and implement a comprehensive marketing strategy to effectively communicate our brand's value proposition to key target prospects and markets.

  2. Embed sustainability, well-being, and design as core strategic components and capabilities of our agency, ensuring alignment with our business objectives.

  3. Support the sales team in providing highly responsive solutions across all touchpoints of the sales process, from initial communication to negotiating and signing contracts.

  4. Collaborate with the sales team to create and disseminate relevant sales and marketing materials, establishing our organization as an expert and preferred business partner.

  5. Assist the sales team in executing the completion and response/submission of RFI's, RFPs, and tenders, as well as creating sales pitches and commercial proposals.

  6. Plan and implement direct marketing approaches, including targeting, personalization of messages, and measurability, data analysis, customer profiling, and segmentation.

  7. Develop and execute a digital marketing strategy using agreed-upon digital tools, ensuring alignment with our business objectives.

  8. Help drive the successful implementation and adoption of sales and marketing technology and automation platforms, as well as CRM database management.

  9. Develop and oversee a web strategy, including website development, SEO, blogs, content outreach, to keep our business website optimized and up-to-date.

  10. Work closely with external agencies and sales and marketing-related service providers to achieve sales and marketing goals and targets.

  11. In conjunction with the Managing Director, develop, maintain, and protect the company's brand, corporate image, and reputation, as well as protect and manage the company's intellectual property.

  12. Plan and manage internal communications and awareness of commercial direction, mission, aims, and activities.

  13. Maintain a full understanding of the competitive landscape and market trends, attending industry events and conferences to network and develop new business leads for the sales team.

  14. Effectively measure and monitor marketing campaigns and report against agreed metrics.

  15. Provide regular reports against key performance indicators for all marketing activities.

Requirements

  • A minimum of 2-3 years' B2B experience in a marketing management role.
  • Experience designing for a content management system (like the HubSpot CMS).
  • Expert in Adobe Creative Suite or similar technologies.
  • Proficiency in Photoshop, InDesign, CANVA, or other similar programs.
  • Proficiency in PowerPoint and WordPress.