Strategic Brand Director

4 weeks ago

London, Greater London, United Kingdom Real Chemistry Full time

We're seeking a Strategic Brand Director to join our team at Real Chemistry. You will be responsible for shaping and executing our brand strategy to drive growth and enhance brand equity. This role involves working closely with executive leadership, cross-functional teams, and external partners to develop and implement comprehensive brand strategies that align with our business objectives and resonate with our target audience.

Key Responsibilities:

  • Lead the development of brand positioning, messaging, and creative briefs that effectively communicate brand story
  • Collaborate closely with cross-functional teams including Account Management, Creative, and Project Management teams to develop integrated omnichannel campaigns that deliver measurable results
  • Stay abreast of industry trends, emerging technologies, and best practices in omnichannel marketing, and incorporate relevant insights into strategy development
  • Develop and implement comprehensive strategies that effectively reach target audiences, drive brand awareness, and ultimately, contribute to the success of our clients' campaigns
  • Design and facilitate workshops. Lead Tactical and Brand planning.
  • Conduct market research, consumer insights, and competitive analysis to identify trends, opportunities, and challenges in the marketplace
  • Drive innovation in brand strategy and marketing approaches to stay ahead of industry trends and maintain a competitive edge
  • Establish key performance indicators (KPIs) and metrics to measure the effectiveness of brand initiatives and campaigns, and use insights to inform future strategies
  • Provide strategic guidance and mentorship to team members, fostering a culture of collaboration, creativity, and continuous learning

Requirements:

  • Bachelor's degree in business administration, Marketing, or related field
  • 10+ years of experience in Brand Strategy or related roles within an advertising agency, with a proven track record of developing and implementing successful brand strategies
  • Strong leadership skills with the ability to inspire and motivate cross-functional teams
  • Excellent analytical and problem-solving abilities, with a data-driven approach to decision-making
  • Exceptional communication and presentation skills, with the ability to articulate complex ideas and strategies in a clear and compelling manner
  • Demonstrated ability to thrive in a fast-paced, dynamic environment, managing multiple projects and priorities simultaneously

We are a global health innovation company that has carved out its space at the intersection between healthcare, marketing and communications, tech, and the people at the heart of it all. We work together with brave health and wellness companies to create and inspire healthier, happier, and longer lives. If you share our passion for making a difference, we'd love to hear from you.

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