Strategic Brand Director

6 days ago

London, Greater London, United Kingdom Aquent Full time

Aquent is seeking a seasoned Strategic Brand Director to lead branding initiatives for a service-based company connecting major European cities. The role involves delivering insights-based recommendations and influencing stakeholders. The ideal candidate will manage projects and work closely with the Head of Marketing to ensure alignment with overall strategic objectives.

The Ideal Candidate: Has a background in Branding & Marketing Strategy, with a focus on services rather than products. Comfortable with travel and experience working with international companies is a plus. The ideal candidate will have the ability to build trust and gain buy-in from stakeholders while managing complex brand strategy discussions.

Key Responsibilities & Experience:

  • Someone with stronger strategic experience rather than a focus on asset production. A top-down understanding of brand strategy and practical experience working with agencies and cross-functional teams.
  • Experience ideally working on the client side due to the need to navigate internal politics.
  • Can handle the strategic elements of the role, rather than someone focused on client management or account director roles.
  • Strong experience in service-led brand strategy, as opposed to product-focused brands.

Nice to Have's:

  • Agency experience is also considered, especially if they have worked with high-profile clients in brand consultancy or strategic brand roles.
  • Experience in ideally travel, service, or hospitality industries.
  • Fluency in French is not essential but would be a plus.

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