Strategic Brand Director

3 weeks ago

London, Greater London, United Kingdom CRA GROUP LIMITED Full time

Job Title: Strategic Brand Director

Job Summary:

We are seeking a highly experienced Strategic Brand Director to lead our Marketing Directorate in presenting ourselves to residents and positioning ourselves with partners. The successful candidate will be responsible for developing and safeguarding Newham's brand, ensuring consistent application of brand guidelines across the Directorate and all internal and external communications.

Key Responsibilities:

  • Oversee the development and regular review of the forward plan of integrated campaigns for the Council.
  • Be the brand champion responsible for developing and enhancing Newham's brand.
  • Provide professional expertise and advice to the Mayor, Members, the Chief Executive, and senior officers on brand campaigns, policy, and research.
  • Oversee the planning and delivery of the Council's research programme in support of integrated campaigns.
  • Direct the planning and delivery of projects that develop the Council's policy position to inform and underpin integrated campaigns.
  • Ensure relationships are built with key national, regional, and local government officials, opinion formers, and think tanks.

Essential Qualifications:

  • Experience of understanding of brand strategy and management.
  • Experience of strategic campaign planning at a senior level.
  • Experience of leading an organisation-wide brand management and strategic communication function within a politically complex organisation.
  • Extensive experience in developing and implementing large-scale forward plans of integrated campaigns within a complex organisation.
  • Direct experience of developing and delivering effective strategies in at least three of the following disciplines: integrated campaigns, research, evaluation, public affairs, policy positions, or partnerships.

Additional Information:

Working hours: 36 hours per week. Basic Disclosure check is required for the role. The role will require working occasional evenings and weekends to maintain service delivery.

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