Strategic Brand Director

4 weeks ago

London, Greater London, United Kingdom CRA GROUP LIMITED Full time
Job Summary:

The Council's Marketing Directorate sets the tone for how we present ourselves to residents and position ourselves with partners, winning the hearts and minds of local people with a clear Newham brand and narrative, and motivating staff to become ambassadors for the Council. It leads our communications, content, research, and partnerships work. In addition, we are seeking to find new and better means to promote a positive picture of Newham on the national stage, including top partners and potential investors.

Key Duties/Accountabilities:
  • Oversee the development and regular review of the forward plan of integrated campaigns for the Council that is understood and agreed by senior leaders and members. Set strategic objectives and ensure that all campaigns are coherent, integrated, and supportive of broader council goals.
  • Be the brand champion responsible for developing and safeguarding Newham's brand, ensuring consistent application of brand guidelines, creating coherence across the Directorate and that of all internal and external communications across the Council.
  • Triage out of plan requests that come into the Marketing Directorate to ascertain whether they should be incorporated within existing delivery priorities or if they should be treated as activity to be delivered by the Service with advice from Marketing.
  • Provide professional expertise and advice to the Mayor, Members, the Chief Executive, and senior officers on brand campaigns, policy, and research as required.
  • Oversee the planning and delivery of the council's research programme in support of integrated campaigns to ensure we fully understand residents' views, needs, and preferences.
  • Direct the planning and delivery of projects that develop the Council's policy position to inform and underpin integrated campaigns.
  • Ensure relationships are built with key national, regional, and local government officials, opinion formers, and think tanks, and oversee a programme of public affairs influencing in support of the integrated campaigns.
Essential Experience Required:
  • Experience of understanding of brand strategy and management is essential.
  • Experience of strategic campaign planning at a senior level is essential.
  • Experience of leading an organisation-wide brand management and strategic communication function within a politically complex organisation is essential.
  • Extensive experience in developing and implementing large-scale forward plans of integrated campaigns within a complex organisation, ideally within the public sector or a local authority environment, is essential.
  • Direct experience of developing and delivering effective strategies in at least three of the following disciplines: integrated campaigns, research, evaluation, public affairs, policy positions, or partnerships is essential.
Essential Qualification Required:
  • Educated to degree level or equivalent level of work experience at a senior level relevant to the field is essential.
  • Evidence of continuing professional/management development is essential.

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