Strategic Brand Director

4 weeks ago


London, Greater London, United Kingdom CRA GROUP LIMITED Full time

Job Summary:

We are seeking a highly skilled Strategic Brand Director to join our team at CRA GROUP LIMITED. As a key member of our Marketing Directorate, you will be responsible for developing and implementing integrated campaigns that showcase our brand and narrative, while motivating staff to become ambassadors for the Council.

Key Responsibilities:

  • Oversee the development and regular review of the forward plan of integrated campaigns for the Council.
  • Be the brand champion responsible for developing and enhancing Newham's brand, ensuring consistent application of brand guidelines.
  • Provide professional expertise and advice to the Mayor, Members, the Chief Executive, and senior officers on brand campaigns, policy, and research.
  • Oversee the planning and delivery of the council's research programme in support of integrated campaigns.
  • Direct the planning and delivery of projects that develop the Council's policy position to inform and underpin integrated campaigns.

Essential Qualifications:

  • Experience of brand strategy and management is essential.
  • Experience of strategic campaign planning at a senior level is essential.
  • Experience of leading an organisation-wide brand management and strategic communication function within a politically complex organisation is essential.

Working Hours: 36 hours per week. Basic Disclosure check is required for the role. The role will require working occasional evenings and weekends to maintain service delivery.



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