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Strategic Brand Director

1 month ago

London, Greater London, United Kingdom CRA GROUP LIMITED Full time

Job Summary:

We are seeking a highly skilled Strategic Brand Director to join our team at CRA GROUP LIMITED. The successful candidate will be responsible for developing and implementing a comprehensive brand strategy that aligns with our corporate plan, Building a Fairer Newham.

The ideal candidate will have a deep understanding of brand strategy and management, with experience in leading an organization-wide brand management and strategic communication function within a politically complex organization.

The role will involve overseeing the development and regular review of the forward plan of integrated campaigns for the Council, setting strategic objectives, and ensuring that all campaigns are coherent, integrated, and supportive of broader council goals.

The successful candidate will also be responsible for building relationships with key national, regional, and local government officials, opinion formers, and think tanks, and overseeing a programme of public affairs influencing in support of the integrated campaigns.

Key Responsibilities:

  • Develop and implement a comprehensive brand strategy that aligns with our corporate plan
  • Oversee the development and regular review of the forward plan of integrated campaigns
  • Set strategic objectives and ensure that all campaigns are coherent, integrated, and supportive of broader council goals
  • Build relationships with key national, regional, and local government officials, opinion formers, and think tanks
  • Oversee a programme of public affairs influencing in support of the integrated campaigns

Essential Qualifications:

  • Experience of understanding of brand strategy and management
  • Experience of strategic campaign planning at a senior level
  • Experience of leading an organization-wide brand management and strategic communication function within a politically complex organization
  • Extensive experience in developing and implementing large-scale forward plans of integrated campaigns within a complex organization

Additional Information:

Working hours: 36 hours per week

Basic Disclosure check is required for the role

The role will require working occasional evenings and weekends to maintain service delivery