Strategic Brand Director

3 days ago

London, Greater London, United Kingdom Hanson Search Full time

Estimated Salary: $120,000 - $180,000 per year.

About the Role

We are seeking a highly skilled Strategic Brand Director to join our team at Hanson Search. As a key member of our organization, you will be responsible for driving global growth and transforming the brand function.

Key Responsibilities
  • Developing Brand Strategies: You will develop key brand strategies and incorporate strategic elements of the marketing plan, including developing and implementing the international marketing plan and continually strengthening, monitoring, and analyzing the brand positioning and overall strategy.
  • Brand Guardianship: As a brand guardian, you will guide the message ensuring tone and aesthetic is maintained across all touchpoints.
  • Campaign Execution: You will ensure planning and execution of high-impact campaigns, events, and activations are aligned with brand essence and promote verbal brand integrity across multiple countries and sites.
  • Tone of Voice and Style: You will own and maintain the tone of voice, style, and brand guidelines and work closely with the Head of Creative and Head of Digital to ensure brand consistency.
  • Team Leadership: You will lead, manage, and develop your team to success, developing strong internal processes and procedures working to a 12-month planning cycle.
Requirements and Qualifications
  • Commercial Acumen: A highly skilled brand manager with gravitas and significant experience working for a premium brand.
  • International Experience: International experience working across a multi-site brand as well as multi-brands.
  • Proven Track Record: Must have in-house experience with proven commercial acumen needed to drive global growth and be able to transform and help to build out a function.
  • Leadership Skills: Proficient leadership experience through dealing with geographically dispersed and diverse teams.
  • Communication Skills: Ability to present and deliver creative ideas.
  • Passion and Drive: Passionate, driven, and intellectually robust to work in a dynamic and agile environment handling multiple projects at once.

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