Strategic Director for Brand Excellence

4 weeks ago

London, Greater London, United Kingdom Langland Full time

Job Title: Associate Strategy Director

We are seeking a highly skilled Associate Strategy Director to lead our strategic capability on a major healthcare account.

At Langland, we Think Further by synthesizing evidence and experience from people, science, society, and business to find new perspectives in everything we do. Our values are imagination, discipline, and togetherness.

The successful candidate will join our Brand Strategy team, which sits within the Advertising Discipline, focused on inspirational brand building.

Key Responsibilities:

  • Develop cross-functional commercial, marketing, brand, and creative strategies and present a compelling strategic story.
  • Identify client business problems and find strategic answers.
  • Lead the client process in developing annual brand plans and translate them into action plans.
  • Manage complex creative and portfolio architecture across multiple audiences, objectives, and stakeholders.
  • Integrate equity management tools and measures into strategic brand planning and steer brand communications to drive equity.
  • Challenge and improve client briefs.
  • Deliver excellence in all briefing and brief writing situations.
  • Provide positive, useful strategic feedback to the creative team.
  • Build, support, and defend the best possible creative product through solid strategic argument.
  • Lead the creative validation and concept testing process without losing creative excellence.
  • Work well in partnership with scientific strategists to build superior evidence-based strategy.
  • Construct customer journey tactical plans across multiple media.
  • Manage research and insight design, translating data into compelling insight.
  • Monitor client and competitor activity, keeping on top of market trends.
  • Lead presentations in large-scale pitches, client meetings, and workshops.
  • Construct, run, and moderate workshops from large to small client teams.

Qualifications:

This is a senior role that requires a Strategist with proven experience in healthcare and pharmaceuticals. The ideal candidate should have:

  • Extensive experience building cross-functional commercial, marketing, brand, and creative strategies.
  • A deep love of the creative product and value the craft.
  • Excellent client engagement skills and leadership capability.
  • Confident in presenting and pitching to clients.
  • Highly proficient in constructing and leading workshops from large to small client teams.
  • Excellence in PowerPoint and visualization of concepts and data.
  • Strong writing ability and understanding of the value in accurate and well-crafted PowerPoint presentations.

Language: English

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