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Strategic Director
2 months ago
Job Title: Associate Strategy Director
We are seeking a highly skilled Associate Strategy Director to lead the strategic capability on one of Langland's largest, high-profile accounts.
At Langland, we Think Further, synthesizing evidence and experience from people, science, society, and business to find new perspectives in everything we do. Our values are imagination, pushing the boundaries of creativity and originality; discipline, intellectual rigor, and respect for the laws of science and togetherness, kindness, and admiration for our fellow citizens.
As the Associate Strategy Director, you will join the Brand Strategy team within the Advertising Discipline, focused on the art and science of inspirational brand building.
Key Responsibilities:
- Develop cross-functional commercial, marketing, brand, and creative strategies, weaving a compelling strategic story that sells the work and keeps line of sight to growth.
- Identify client business problems and find strategic answers to issues.
- Lead the client process in developing annual brand plans and translate these into action plans.
- Manage complex creative and portfolio architecture across multiple audiences, objectives, and stakeholders.
- Integrate equity management tools and measures into strategic brand planning and steer brand communications to drive equity.
- Confidently challenge and improve client briefs.
- Deliver excellence in all given briefing and brief writing situations across discipline, network, and client teams.
- Provide positive, useful strategic feedback to the creative team, ensuring the voice of the customer is at the heart of the work, while protecting the quality of the creative product.
- Build, support, and defend the best possible creative product through solid strategic argument.
- Lead the creative validation and concept testing process without losing creative excellence, taking clients along on the creative journey.
- Work well in partnership with scientific strategists, leveraging their insight and deep scientific understanding to build superior evidence-based strategy, ensuring scientific insight is pulled through into commercial and creative strategy.
- Construct customer journey tactical plans across multi-media.
- Manage research and insight design, translating data into compelling insight with robust experience in both qual and quant methodologies.
- Monitor client and competitor activity, keeping on top of market trends, M&A, new product launches, etc.
- Lead presentations in large-scale pitches, client meetings, and workshops.
- Construct, run, and moderate workshops from large to small client teams, across all strategic situations – commercial, go-to-market, creative, and communications.
- Line manage and/or mentor others in the team.
Qualifications:
This is a senior role that would be suited to a Strategist with proven experience in healthcare and pharmaceuticals (essential).
You should have:
- Extensive experience building cross-functional commercial, marketing, brand, and creative strategies.
- A deep love of the creative product and value the craft.
- Excellent client engagement skills and leadership capability.
- Confident in presenting and pitching to clients.
- Highly proficient in constructing and leading workshops from large to small client teams, particularly brand and communications planning sessions.
- Excellence in PowerPoint, and visualization of concepts and data – can bring to life a compelling strategic story on screen.
- Strong writing ability, and understanding of the value in accurate and well-crafted PowerPoint presentations.