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Strategic Brand Director for Travel Tech Innovator

1 month ago

London, Greater London, United Kingdom Lastminute Group Full time
Company Overview

Lastminute Group is the European leader in Dynamic Holiday Packages, operating a portfolio of well-known brands such as lastminute. Our mission is to lead the travel industry by leveraging technology to simplify, personalize, and enhance our customers' travel experience.

About the Role

We are seeking an experienced Strategic Brand Director to join our team. The ideal candidate will have a strong background in brand strategy and management, with a proven track record of driving business growth through effective data analysis and marketing initiatives.

Key Responsibilities

The Strategic Brand Director will be responsible for developing and executing comprehensive multi-channel brand campaigns, from concept creation to activation, to drive brand awareness and consideration. This includes:

  • Analyzing complex data points to inform brand strategies and drive business growth
  • Leading the development and execution of brand campaigns across various channels
  • Effectively planning and managing budgets to deliver measurable impact
  • Fostering a culture of collaboration and innovation within the brand team
Requirements

To succeed in this role, you will need:

  • A degree in Marketing or a related field
  • At least 5 years of experience in brand strategy and management
  • Proven track record of driving business growth through effective marketing initiatives
  • Strong analytical and problem-solving skills
  • Excellent communication and leadership skills
Benefits

We offer a competitive salary of €80,000 - €100,000 per year, depending on experience, plus a range of benefits including:

  • A flexible working schedule with a 36-hour workweek
  • The opportunity to work remotely according to local laws
  • Continuous training and development opportunities
  • Employee discounts on travel
  • Two days off per year for volunteering
  • Free snacks, fruit, and beverages at our offices
Estimated Salary: €90,000 per year