Strategic Brand Director

1 month ago

London, Greater London, United Kingdom CRA GROUP LIMITED Full time
Job Summary:

The Council's Marketing Directorate is seeking a highly skilled and experienced Director of Brand Strategy and Impact to lead the development and implementation of integrated campaigns that promote a positive picture of Newham on the national stage. The successful candidate will be responsible for developing and safeguarding the Newham brand, ensuring consistent application of brand guidelines across the Directorate and the Council, and providing professional expertise and advice to senior leaders and members on brand campaigns, policy, and research.

Key Duties/Accountabilities:
  • Oversee the development and regular review of the forward plan of integrated campaigns for the Council, ensuring that all campaigns are coherent, integrated, and supportive of broader council goals.
  • Be the brand champion responsible for developing and enhancing the Newham brand, ensuring consistent application of brand guidelines across the Directorate and the Council.
  • Triage out-of-plan requests that come into the Marketing Directorate to ascertain whether they should be incorporated within existing delivery priorities or if they should be treated as activity to be delivered by the Service with advice from Marketing.
  • Provide professional expertise and advice to the Mayor, Members, the Chief Executive, and senior officers on brand campaigns, policy, and research as required.
  • Oversee the planning and delivery of the Council's research programme in support of integrated campaigns to ensure that we fully understand residents' views, needs, and preferences.
  • Direct the planning and delivery of projects that develop the Council's policy position to inform and underpin integrated campaigns.
  • Ensure relationships are built with key national, regional, and local government officials, opinion formers, and think tanks, and oversee a programme of public affairs influencing in support of the integrated campaigns.
Essential Experience Required:
  • Experience of understanding of brand strategy and management is essential.
  • Experience of strategic campaign planning at a senior level is essential.
  • Experience of leading an organisation-wide brand management and strategic communication function within a politically complex organisation is essential.
  • Extensive experience in developing and implementing large-scale forward plans of integrated campaigns within a complex organisation, ideally within the public sector or a local authority environment, is essential.
  • Direct experience of developing and delivering effective strategies in at least three of the following disciplines: integrated campaigns, research, evaluation, public affairs, policy positions, or partnerships is essential.
Essential Qualification Required:
  • Educated to degree level or equivalent level of work experience at a senior level relevant to the field is essential.
  • Evidence of continuing professional/management development is essential.

  • Strategic Brand Director

    3 weeks ago

    London, Greater London, United Kingdom CRA GROUP LIMITED Full time

    Job Title: Strategic Brand DirectorJob Summary:We are seeking a highly experienced Strategic Brand Director to lead our Marketing Directorate in presenting ourselves to residents and positioning ourselves with partners. The successful candidate will be responsible for developing and safeguarding Newham's brand, ensuring consistent application of brand...

  • Strategic Brand Director

    3 weeks ago

    London, Greater London, United Kingdom Aquent Full time

    Aquent is seeking a seasoned Strategic Brand Director to lead branding initiatives for a service-based company connecting major European cities. The role involves delivering insights-based recommendations and influencing stakeholders. The ideal candidate will manage projects and work closely with the Head of Marketing to ensure alignment with overall...

  • Strategic Brand Director

    1 month ago

    London, Greater London, United Kingdom FutureBrand Full time

    Strategic Brand Director OpportunityWe are seeking an experienced Strategic Brand Director to join our team at FutureBrand, a global branding agency within the McCann Worldgroup network. As a key member of our team, you will be responsible for delivering complex brand strategies across consumer and FMCG industries.Key Responsibilities:Develop and implement...

  • Strategic Brand Director

    1 month ago

    London, Greater London, United Kingdom FutureBrand Full time

    Strategic Brand Director OpportunityWe are seeking an experienced Strategic Brand Director to join our team at FutureBrand, a global branding agency within the McCann Worldgroup network. As a key member of our team, you will be responsible for delivering complex brand strategies across consumer and FMCG industries.Key Responsibilities:Develop and implement...

  • Strategic Brand Director

    4 weeks ago

    London, Greater London, United Kingdom CRA GROUP LIMITED Full time

    Job Summary:We are seeking a highly skilled Strategic Brand Director to join our team at CRA GROUP LIMITED. As a key member of our Marketing Directorate, you will be responsible for developing and implementing integrated campaigns that showcase our brand and narrative, while motivating staff to become ambassadors for the Council.Key Responsibilities:Oversee...

  • Strategic Brand Director

    3 weeks ago

    London, Greater London, United Kingdom CRA GROUP LIMITED Full time

    Job Summary:We are seeking a highly skilled Strategic Brand Director to join our team at CRA GROUP LIMITED. The successful candidate will be responsible for developing and implementing integrated campaigns that align with our corporate plan, Building a Fairer Newham.The ideal candidate will have experience in brand strategy and management, as well as...

  • Strategic Brand Director

    3 weeks ago

    London, Greater London, United Kingdom Gabriele Skelton Full time

    Brand Strategy Manager - Account DirectorAre you a Senior Account Manager looking to take your career to the next level? Do you have a passion for brand strategy and a desire to lead high-profile projects? We have an exciting opportunity for a Brand Strategy Manager - Account Director to join our team at Gabriele Skelton.About the RoleWe are seeking a highly...

  • Strategic Brand Director

    1 month ago

    London, Greater London, United Kingdom CRA GROUP LIMITED Full time

    Job Summary:The Council's Marketing Directorate sets the tone for how we present ourselves to residents and position ourselves with partners, winning the hearts and minds of local people with a clear Newham brand and narrative, and motivating staff to become ambassadors for the Council. It leads our communications, content, research, and partnerships work....

  • Strategic Brand Director

    1 month ago

    London, Greater London, United Kingdom CRA GROUP LIMITED Full time

    Job Summary:The Council's Marketing Directorate sets the tone for how we present ourselves to residents and position ourselves with partners, winning the hearts and minds of local people with a clear Newham brand and narrative, and motivating staff to become ambassadors for the Council. It leads our communications, content, research, and partnerships work....

  • Strategic Brand Director

    3 weeks ago

    London, Greater London, United Kingdom Aquent Full time £75,000

    Strategic Brand LeadAquent is seeking an experienced Strategic Brand Lead to join our team. The ideal candidate will have a strong background in branding and marketing strategy, with a focus on services rather than products. The role involves leading strategic branding initiatives, delivering insights-based recommendations, and influencing stakeholders who...

  • Strategic Brand Director

    4 weeks ago

    London, Greater London, United Kingdom FutureBrand Full time

    Job Title: Strategic Brand DirectorAbout the Role:We are seeking an experienced Strategic Brand Director to join our team at FutureBrand. As a key member of our team, you will be responsible for delivering complex brand strategies across consumer and FMCG industries.Key Responsibilities:* Shape the narrative across multiple complex projects and persuasively...

  • Strategic Brand Director

    4 weeks ago

    London, Greater London, United Kingdom Aquent Full time

    Job Title: Strategic Brand LeadJob Type: 12 Month FTC (potential for extension)Location: Hybrid 2 Days a week in the office - Kings CrossAquent is recruiting for an experienced Strategic Brand Lead to join a service-based company that connects major cities together. The role involves leading strategic branding initiatives, delivering insights-based...

  • Strategic Brand Director

    4 weeks ago

    London, Greater London, United Kingdom Beringer Tame Full time

    At Beringer Tame, we are seeking a highly skilled Strategic Brand Director to lead our global brand strategy. This role promises to be transformative, shaping the narrative of our legendary team that blends rich heritage with cutting-edge technology.Key Responsibilities:Brand Leadership: Develop and execute visionary brand strategies to elevate our global...

  • Strategic Brand Director

    3 weeks ago

    London, Greater London, United Kingdom FutureBrand Full time

    We are seeking an experienced Strategic Brand Director to join our team at FutureBrand. As a key member of our strategy team, you will be responsible for shaping the narrative across multiple complex projects and persuasively selling in future brand strategies to clients and their agency partners.The ideal candidate will have a proven track record of...

  • Strategic Brand Director

    3 weeks ago

    London, Greater London, United Kingdom CRA GROUP LIMITED Full time

    Job Summary:We are seeking a highly skilled Strategic Brand Director to join our team at CRA GROUP LIMITED. The successful candidate will be responsible for developing and implementing a comprehensive brand strategy that aligns with our corporate plan, Building a Fairer Newham.The ideal candidate will have a deep understanding of brand strategy and...

  • Strategic Brand Director

    4 weeks ago

    London, Greater London, United Kingdom W2O Group Full time

    Job Title: Director of PlanningWe are seeking a highly skilled and experienced Director of Planning to join our team at W2O Group. As a key member of our leadership team, you will be responsible for developing and executing comprehensive brand strategies that drive growth and enhance brand equity.Key Responsibilities:Lead the development of brand...

  • Strategic Brand Director

    3 weeks ago

    London, Greater London, United Kingdom FutureBrand Full time

    Strategic Brand DirectorWe're FutureBrand, a global branding agency within the McCann Worldgroup network. Our 24-year history has shaped the brand landscape, and we're now looking for an experienced consumer/FMCG Strategy Director to join our team for a 6-month contract.Key Responsibilities:Develop and execute complex brand strategies across multiple...

  • Strategic People and Culture Director

    3 weeks ago

    London, Greater London, United Kingdom Director File Full time

    About the Opportunity:We are seeking a seasoned Director of People and Culture to drive business growth and enhance employee engagement. As a key member of our leadership team, you will be responsible for developing and implementing strategic plans to improve our organizational culture and employee experience.Key Responsibilities:Develop and implement...

  • Strategic Brand Director

    4 weeks ago

    London, Greater London, United Kingdom CRA GROUP LIMITED Full time

    Job SummaryWe are seeking a highly experienced and strategic Brand and Impact Director to join our team at CRA GROUP LIMITED. The successful candidate will be responsible for developing and implementing integrated campaigns that align with our corporate plan, Building a Fairer Newham.Key ResponsibilitiesOversee the development and regular review of the...

  • Strategic Brands Account Director

    4 weeks ago

    London, Greater London, United Kingdom Mirakl Full time

    Account Director, Strategic BrandsMirakl is a pioneering company in the platform economy, empowering retail and B2B enterprises with cutting-edge technology to digitize and expand product assortment through marketplaces and dropship, improve efficiency in supplier catalog management and payments, personalize shopping experiences, and boost profits through...