Strategic Brand Director

4 weeks ago

London, Greater London, United Kingdom CRA GROUP LIMITED Full time
Job Summary

We are seeking a highly skilled and experienced Strategic Brand Director to join our team at CRA GROUP LIMITED. The successful candidate will be responsible for developing and implementing a comprehensive brand strategy that aligns with our corporate plan, Building a Fairer Newham.

The ideal candidate will have a deep understanding of brand strategy and management, with experience in leading an organization-wide brand management and strategic communication function within a politically complex organization. They will be responsible for overseeing the development and regular review of the forward plan of integrated campaigns for the Council, setting strategic objectives, and ensuring that all campaigns are coherent, integrated, and supportive of broader council goals.

Key Responsibilities
  1. Develop and implement a comprehensive brand strategy that aligns with our corporate plan, Building a Fairer Newham.
  2. Oversee the development and regular review of the forward plan of integrated campaigns for the Council.
  3. Set strategic objectives and ensure that all campaigns are coherent, integrated, and supportive of broader council goals.
  4. Be the brand champion responsible for developing and safeguarding Newham's brand, ensuring consistent application of brand guidelines, and creating coherence across the Directorate and all internal and external communications.
  5. Triage out-of-plan requests that come into the Marketing Directorate to ascertain whether they should be incorporated within existing delivery priorities or if they should be treated as activity to be delivered by the Service with advice from Marketing.
  6. Provide professional expertise and advice to the Mayor, Members, the Chief Executive, and senior officers on brand campaigns, policy, and research as required.
  7. Oversee the planning and delivery of the council's research programme in support of integrated campaigns to ensure we fully understand residents' views, needs, and preferences.
  8. Direct the planning and delivery of projects that develop the Council's policy position to inform and underpin integrated campaigns.
  9. Ensure relationships are built with key national, regional, and local government officials, opinion formers, and think tanks, and oversee a programme of public affairs influencing in support of the integrated campaigns.
Essential Qualifications
  • Experience of understanding of brand strategy and management is essential.
  • Experience of strategic campaign planning at a senior level is essential.
  • Experience of leading an organization-wide brand management and strategic communication function within a politically complex organization is essential.
  • Extensive experience in developing and implementing large-scale forward plans of integrated campaigns within a complex organization, ideally within the public sector or a local authority environment, is essential.
  • Direct experience of developing and delivering effective strategies in at least three of the following disciplines: integrated campaigns, research, evaluation, public affairs, policy positions, or partnerships is essential.
Additional Information

Working hours: 36 hours per week.

Basic Disclosure check is required for the role.

The role will require working occasional evenings and weekends to maintain service delivery.

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