Strategic Partner Marketing Lead

7 days ago

London, Greater London, United Kingdom dentsu Full time
Job Description:

The purpose of this role is to drive profitable work for clients via innovative integrated content, partnership, and sponsorship solutions. This includes managing a high-performing team to deliver similar results.

Key Responsibilities:
  • Develop and oversee the execution of a marketing strategy across brand and commercial activity.
  • Own the calendar of activity across events, thought leadership, lead generation, and brand campaigns to support pipeline and brand building among partners, industry stakeholders, and within our organisation.
  • Collaborate with the wider EMEA marketing team and partner and alliances growth team to drive integrated growth strategies.
  • Work closely with our regional teams (UK, DACH, NE, Spain) to drive centralised marketing activity to support regional business with key partners, ensuring consistency and efficiency across regional campaigns that support partner relationships and brand building.
  • Ensure commercial and brand marketing are joined up across the full client journey to drive brand recognition and demand generation.
Marketing Strategy:
  • Work with the Partner and Alliances Growth team and collaborate with EMEA marketing leads to develop a plan that supports marketing to partners, industry, and key stakeholders across dentsu to drive brand recognition and incremental revenue.
  • Support the execution of brand and commercial activity to drive lead generation and support partner growth, working with in-market marketing teams.
  • Liaise with global and regional teams to support the creation and sharing of content and drive cross-sell and awareness.
  • Leverage global and in-market thought leadership and value propositions to accelerate growth.
  • Work with Partner and Alliances growth teams to secure sponsorship through proactive and collaborative partner planning to support ongoing marketing activity and drive revenue and positive ROI.
Marketing Activation:
  • Own the partner event strategy and calendar and support the wider partner marketing team in executing successful events with measurable outcomes and appropriate governance.
  • Contribute to monthly, quarterly, and annual reviews as part of the EMEA marketing team to show what's working and where we can optimise our approach.
  • Monitor lead generation activity and brand scores to drive success.
  • Support and measure partner relations to position dentsu as the first choice for partnerships.
  • Work closely with clients, growth, and partner/alliances leads to be responsible for partner and alliances event attendance to support pipeline, build our brand, and develop relationships with key partners.
  • Develop and execute marketing activity (e.g., webinars, newsletters, channel activation, branding) in collaboration with the wider UK&I marketing team to drive awareness with partners and key audiences.
  • Collaborate with EMEA External comms lead to develop proactive and reactive comms and PR to support partner practice growth strategies.
  • Work with Brand marketing teams to ensure appropriate brand architecture and go-to-market and be a brand advocate for all dentsu brands.
What We Are Looking For In You:
  • Able to thrive in a fast-paced environment, exemplifying leadership and composure under pressure while maintaining high morale.
  • Strong programme management skills and ability to manage a busy calendar of activity across events, comms, and campaigns, coordinating delivery across departments and markets.
  • Experience with platform partners and digital marketing from a vendor/agency/client perspective preferred.
  • Experience of internal stakeholder management within a matrix organisation.
  • Performance and data focused with a keen eye for creativity.
  • Experience in working with global and regional teams and aligning calendars.
  • Excellent written and verbal communication skills with a clear understanding of campaign strategy.
  • Demonstrate excellent interpersonal skills and be able to work closely with very senior stakeholders, remaining calm and professional under rapidly changing circumstances.
  • Strong communication, presentation, and negotiation skills.
  • Excellent commercial acumen and budget management experience.
  • Must be a team player but also able to work with limited day-to-day supervision.

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