Strategic Marketing Lead

4 weeks ago

London, Greater London, United Kingdom Wise Full time

About the Role

We are seeking a highly skilled Strategic Marketing Lead to join our Marketing Insights & Planning team at Wise. As a key member of our team, you will partner with our in-house Creative and Media teams to deliver world-class creative and marketing strategies.

As a Strategic Marketing Lead, you will have a solid understanding of the full marketing funnel and comms mix, and be able to influence and persuade stakeholders at a senior level. You will be comfortable overseeing work delivered through traditional channels (TV, OOH, PR) as well as a keen understanding of paid social, paid display, and influencers.

You will be responsible for partnering with in-house and agency creative and media teams to prepare compelling briefs and oversee the development of creative, ensuring it's fit for channel / marketing funnel. You will also build tight relationships with channels (including paid social, display, and PR) to supercharge creative thinking.

Key Responsibilities

  • Partner with in-house and agency creative and media teams to prepare compelling briefs and oversee the development of creative
  • Build tight relationships with channels (including paid social, display, and PR) to supercharge creative thinking
  • Conduct in-depth consumer research and creative testing through quant and qualitative methods, interviews, and desktop analysis
  • Understand the profiles, behaviours and motivations of our target customers and socialising this information with the wider Marketing tribe
  • Dive into the impact of campaigns and creative on commercial metrics, and help stakeholders understand how to optimise creative moving forward

What You'll Bring

  • Ability to work in a dynamic, fast-moving environment
  • Experience working for global brands across multiple markets
  • Proven track record in delivering impactful strategies for brands/clients (especially Tech, Finance, or B2B)
  • Solid understanding of the full marketing funnel and how marketing / creative work should flex at each stage to drive commercial results

About Wise

We're a global technology company building the best way to move and manage money. We're on a mission to make our customers' lives easier and save them money. We're proud to have a truly international team and celebrate our differences. We believe teams are strongest when they are diverse, equitable and inclusive.

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